Lead marketing efforts for Kino Lorber Media Group - including corporate marketing and communications, streaming services: MHz Choice and Kino Film Collection, and Home Entertainment. Focused on growth marketing and identifying new expansion opportunities for the business.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Oversee and manage all Marketing and Communications functions: including strategy, creative, digital performance marketing, brand marketing and events, content marketing, price promotions, social media, influencer outreach, affiliate marketing, analytics, PR, distribution and partnerships. • Achieved 50% YoY growth of our subscriber base for two years in a row. • Worked with talent to develop event series and organic social content meant to broaden our audience, delivering 123% growth YoY on our social platforms.• Repositioned service with “Topic is Criminal” campaign which impacted our growth with steady MoM growth resulting in 30% increase in subs within 6 months.

Mocktail Nation is an empowering community focused on freeing sobriety from boredom. Whether you’ve decided to stay sober for life or just a night, we want to ensure you never feel left out and can stay your bubbly self (even making everyone jealous of what’s in your cup).

I consult with clients to revitalize brand messages and develop targeted content marketing strategies, and work as a fractional executive. I collaborate on key creative strategy and business development initiatives, in addition to business plan development, content development, and strategic partnership realization.• Developed brand positioning and brand voice for Topic Studios. Interviewed all executives and created materials for the division to use as a guide for marketing, communications and content criteria. • Marketing strategy, digital marketing and talent relations for new streaming service, Topic from First Look Media. Drove 500% increase in customer acquisition within 4 months for Topic by implementing a title and series directed marketing strategy.• Interim Director of Development for Housing Industry Foundation, an affordable housing non-profit in Silicon Valley. Developed their first virtual fundraising event and raised over $185k for the organization. Overhauled their social and email strategies.• Drove sponsorship sales for speed competition tournament, 40 Yards of Gold.• Developed business plan and fundraising strategy for non-profit startup, Shood; secured three local grants.• Advised cold storage startup on B2B audience development strategies.• Developed content strategy for Citibank leadership conference.• Developed marketing strategy and GTM plan for non-profit PL+US. • Designed strategy and creative for Rabobank’s new office renovation; designed, produced and installed creative on two floors, coming in on budget and within plan.

As Senior Vice President and General Manager, I directed the overall strategy and operations of Tribeca Shortlist, a joint venture of Tribeca Enterprises and Lionsgate Entertainment. • Led programming and created new original content, doubling subscriber base and reducing churn by 3%.• Reduced tech costs by 80% by switching from a custom platform to a modified off-the-shelf product.• Grew MoM subscription by 2% to 4% through targeting, price tiering, and an improved customer journey.• Instituted content partnerships (e.g. Variety) and developed new series (Games We Play! and Top 5 Reasons).• Increased social media presence and awareness by 50%+.

As Global Vice President, I developed and managed the brand strategy, digital performance marketing, and special projects across channels. I was responsible for the P&L and I managed ROI, CAC, and LTV in e-commerce channels and via sales support. My role included managing a team of 30 and indirectly managing 15. I oversaw display, paid social, paid mobile, SEM, email marketing, strategic partnerships, brand, owned social media, content marketing, marketing ops and analytics.• Launched first global integrated campaign across platforms (paid, earned, owned); increased direct search volume by 30%+ in first six months; increased total subscription revenue by 18% YoY and traffic by 32%.• Drove B2B ecommerce acquisition through digital performance marketing (display, remarketing, affiliate, SEM, video, mobile); increased retention and LTV via bolstered email and content campaigns.• Relaunched email trigger series and developed new nurture series to increase conversion; increased open rates by 60% and CTR by 50%.

As Senior Vice President, I led and strategized all marketing initiatives to drive viewership and deepen revenue opportunities. I drove rebranding efforts, introducing scripted content and shifting to ad-supported and Nielsen-rated. Plus, I oversaw departmental P&L and provided quarterly projections and reporting. • Rebranded Sundance Channel to SundanceTV to signify new original series strategy based on results of in-depth consumer segmentation & cohort research study. • Increased average viewership 50%+ across programming and average original programming by 500%.

As Head of Brand Strategy & Development, I created the (RED) brand strategy and intellectual property and effectively communicated to retail partners. I managed marketing P&L, including grant proposal writing, grantor reporting, and legal. And I developed initiatives that reduced costs, drove revenue, and improved partner relationships.• Defined brand voice and spearheaded key global marketing initiatives; achieved contributions of $185M+.• Directed integrated marketing efforts and special projects including annual World AIDS Day campaigns, our (RED)NIGHTS concert series and (RED) University outreach. • Delivered creative, multinational campaigns yielding high returns of +40% brand awareness and +20% comprehension increases.• Helped build first eCommerce platform to boost financial outcomes.

Developed and managed the strategy and its articulation in cross-channel communications, including mass advertising, hispanic advertising, online, direct, in-store, pr, experiential/event marketing, collateral, and internal communications. Led internal consultancy group focusing on social media and online content.Client:Bank of America