Monica Chen Email & Phone Number

New York, Ny, Us

Create effective marketing and content solutions for beauty, healthcare, craft, media, tech, finance, and consumer product brands challenged with tight budgets and no spare headcount in need of experienced, social savvy, and consumer-focused digital marketing leadership.Projects of note include:⧫ Overseeing pivotal pillars of 360 marketing strategy, building brand awareness and driving audience growth via strategic partnerships, tailored marketing campaigns for priority products, and influencer relations at a multi award-winning brand⧫ Running highly successful concurrent online and offline community engagement and brand awareness efforts, spanning digital and print campaigns, social media strategy, events, and branded experiences⧫ Creation of a pilot brand ambassador program and leading all compensation, usage, and term negotiations⧫ Overhauling video, web, organic and paid social, and content strategy to better explain platform functionality and product benefits⧫ Pivoting influencer and content strategy in the midst of a diversity crisis⧫ Leading brand communications, organic and paid social strategy for a rapidly growing team developing and launching custom solutions powered by 3D scanning technology, AR, generative design, digital manufacturing, and 3D printing⧫ Streamlining launch tactics generating high-impact reviews, shrewd partnerships with brands and key tastemakers, creative UGC and custom social content, and social buzz for a multi-award winning startup

Phoenix, Az, Us

Shaped brand identity and drive product marketing for the award-winning DTC startup. Led and grew newly created Brand Marketing function. Oversaw content, social media, go-to-market and product launch strategies, partnerships, and overall brand communications and consumer messaging for the fast-growing sleep and home goods family of brands.

Seattle, Washington, Us

Built Getty Images' Entertainment brand in this custom-tailored role and ran special content marketing campaigns and projects across other verticals. Tapping into creative storytelling and analytics data, oversaw calendars and daily programming of entertainment content on the Getty Images social accounts, homepage, and various key websites.Led international team of Picture Desks, photographers, and contributors to strategically and effectively represent Getty Images' best coverage of global entertainment events for consumer-centric marketing efforts (social media, feature stories, video, website, email, and mobile app). Under my guidance, year to year organic growth on priority platform Instagram was an astounding 150%+, with Engagement, Comments, Reach, and Impression growth outperforming numerous established industry competitors.Directed and produced hundreds of entertainment videos; wrote and edited numerous stories. Assisted with production at photo shoots. Led creation and execution of Getty Images’ first-ever event-dedicated microsite showcasing rapidly updated coverage of Cannes Film Festival.Inaugural non-Entertainment projects included managing cross-country Elections coverage culminating in Election night, leading first ever Olympics Consumer Media strategy and operations on the ground at the Rio Games, and owning all-access coverage of the most prestigious Fashion Week in the world, Paris Haute Couture, from backstage to the front row.

Seattle, Washington, Us

Strengthened the Integrated Marketing team by expanding Getty Images' B2C and B2B social presence and growing audience engagement across social and messaging channels (Instagram, Facebook, Twitter, Snapchat, YouTube, Viber, etc) while leveraging the best images, most compelling stories, and strategic partnerships. Grew the priority channels (Y2Y organic growth - Facebook: 105%, Twitter 21%, Instagram 185%), as well as increased the fan and follower engagements through strategic and operational pivots.Created numerous content marketing and narrative development opportunities and formed successful external partnerships with publishing platforms, award shows, and celebrity partners. Took on special projects such as interviewing celebrities and live in-person coverage of major Entertainment events while simultaneously creating industry-leaning content for creative trends, photography grant winners, and technological advances.

New York, New York, Us

Led consumer-facing digital marketing and social media strategy for OXO brand which in turn served as the model for other brands within parent company, Helen of Troy, a $1.4B Fortune 500 company. Drove brand communications and content marketing projects delivering overwhelmingly positive results through strategic vision, a passion for storytelling, attention to detail, and a scrappy can-do attitude despite a minimal marketing budget. As a result, OXO was considered a social media pioneer in the housewares industry.Executed digital marketing strategy (encompassing content marketing and both organic and paid social media marketing) to deliver deeper brand experience, drive social engagement, and keep brand top of mind, resulting in a significant rise in unaided brand awareness among past purchasers. Managed all social media platforms, created content (including scripting, casting, producing, and directing product videos shared via social media and at retail across domestic and international markets, hands-on producing and directing product photo shoots, and copywriting e-commerce and packaging content), owned all social advertising spend and managed social agency of record, built consumer database, supported the redesign and relaunch of the e-commerce site, and drove numerous 360-degree marketing campaigns involving partner brands, e-commerce retailers, sweepstakes, celebrities, influencers, charity/non-profit partners, and an iPhone app launch to support product releases.Staved off a potential PR crisis via strategic, dedicated, and thorough social communications, which ultimately resulted in greater brand loyalty for OXO and the eventual disrepute, bankruptcy, shut down of the attacking brand.

New York, Ny, Us

Hand-picked to join the digital marketing team full time and strengthened communication within the Msnbc Digital Network's New York, Redmond, and Seattle offices while the joint venture (between NBC News and Microsoft) was still intact. Wrote corporate communications for the Msnbc Digital Network brands (now rebranded as NBC News Digital) including TODAY, Nightly News with Brian Williams, Meet The Press, breakingnews.com, EveryBlock, and Newsvine. Project managed the rebranding and launch of the new TODAY.com, ensuring that TODAY's rich history, legendary anchors, and legacy in news was relayed to fans, in addition to telling the most engaging modern lifestyle stories and tips to the morning news show audience.Special projects included London 2012 Olympics operations planning, coordinating the Newfronts presence, representing the Digital Network at the Online News Association Conference, managing TODAY's SXSW contest, overseeing the redesign of many brand logos and digital assets, and streamlining mobile app development processes.

Reported to the Vice President and Director of Marketing and streamlined marketing operations to ensure the network's successful branding and presence at Syfy’s biggest and most critical event of the year, Comic-Con: San Diego 2011.Promoted and facilitated the production of Syfy's iconic Movies with a View weekly summer film series, bringing thousands of fans to Brooklyn Bridge Park. Worked on various summer campaigns for key programming premieres and large scale 360 marketing campaigns for priority shows like Face Off, Being Human, and Alphas.

New York, New York, Us

Supported Dr. Oz, producers, control room, travel, hair/makeup, and wardrobe as backstage production assistant for the prime Emmy-winning show. Closed out the 2011 season during the one-year rotational NBC Page Program, during which the show earned multiple Daytime Emmy Awards.Proved vital to all aspects of show production - copied and distributed rundowns and green/dressing room assignments for the twice-daily show, assisted with hospitality/food services management, served as escort for various show talent and guests, facilitated rehearsal run-throughs, and performed special VIP requests from Dr. Oz, Executive Producers, and special guests.

New York City, Ny, Us

Member of NBC's prestigious year-long rotational leadership program and was one of 60 Pages selected from over 7,000 applicants. Earned multiple excellence awards due to repeated outstanding performance and was an active member of the Page Council, focusing on diversity outreach, branding, design, and digital projects. Led the inaugural group of NBC employees to officially represent the network at the NYC Pride Parade and created all respective marketing assets.Concentrated experience in PR and Marketing roles while on assignment at Oxygen, the Msnbc Digital Network (now NBC News Digital), and Syfy. Additional assignments included production assistance and audience coordination for the Dr. Oz Show, Saturday Night Live, Late Night with Jimmy Fallon, TODAY Show, TODAY Concert Series, NBC News, and Education Nation.

New York, Ny, Us

First ever NBC Page to join the Msnbc Digital Network (then a joint venture between Microsoft and NBC News, now the singular NBC News Digital) during NBC’s one-year rotational professional program. Managed multiple projects to assist in the launch of the new TODAY Show website, TODAY.com, ensuring consistency of the brand across all touch points to deliver a seamless user experience between TODAY.com and other NBC News digital brands. Created, edited, and distributed daily coverage updates, competitor and digital trend reports, press releases, newsletters, pitches, advertisements, promotional materials, digital traffic recaps, and social media posts.Event planned internal and external-facing digital and technology panels with industry leaders from all over the country, TODAY Concert Series promotional events, and networking breakfasts for digital partners within 30 Rockefeller Plaza properties.

New York, Ny, Us

Served as assistant to the Vice President of Communications, supported publicity efforts for Oxygen's 2010 - 2011 programming while in the rotational NBC Page Program. Liaised with Press Managers in both New York and Los Angeles offices to cover all shows within the network’s fall lineup.Researched and distributed daily clip recaps to the company, copyedited and published press releases, compiled show reports, and cut and sent out video clip teasers to media influencers and outlets like Perez Hilton, Access Hollywood, TODAY, and the Wendy Williams Show. Managed intern program and created formal training manuals for intern, Page, and full time Coordinator positions.

Hollywood, Ca, Us

Bala Cynwd, Pennsylvania, Us