20+ years of experience in clinical psychology, academic research, and public health (mental health focus). Consumer behavior consultant analyzing the emotional aspects and motivations related to consumption. Hands-on experience in private practice and healthcare institutions (including public and private hospitals and clinics) and NGOs in the mental health area. Broadcast, print, and internet media contributor on technology & mental health subjects. Passionate about applying academic knowledge to address real-life problems. * Attended EMPRETEC - United Nations entrepreneurship program for the creation of sustainable, innovative, internationally competitive ventures.* Master's degree in Behavior & Cognition at the Universitat de Barcelona. * Master's degree in Identity Studies at the Federal University of Rio de Janeiro.* Postgraduate in Neuromarketing at the Universitat de Barcelona.* International experience in Europe, USA, and Latin America.* Social impact programs participation in Dublin, Washington, Rio de Janeiro, and Minas Gerais.