Monica Vila Email & Phone Number

New York, Ny, Us

Innovators are our people. Clients ranging from Fortune 50 companies to startups bring us in when it’s time to shake things up, to reenergize an older product, or to launch something new. While we are wildly innovative — we’ve put Darth Vader and 100 stormtroopers in Times Square for LucasArts, and executed platform strategies across tech, healthcare, and consumer goods — we are not about flashy for flashy’s sake; instead, we unleash our creativity and marketing expertise in service of driving customer conversions. Success stories include:- Increased sales for Yamaha through an innovative back-to-school campaign. Provided families with elementary-age kids with high quality Yamaha instruments so that they could compare these to lower quality rental instruments. Parents took to social media to describe how using Yamaha products significantly boosted their kids’ musical proficiency and commitment to studying music.- Increased intent to purchase Verizon’s 5G service by 33% among key demographics including gamers, military & first responders, families and 55+ consumers. Created laser-focused go-to-market campaigns targeting different customer categories in a range of cities with immersive, cross-platform content and experiences.- Generated a 38% increase in preference for Providence Healthcare Children's Hospital Network and Expresscare business units. Our cross-platform, go-to-market campaign highlighted the hospital’s new natural childbirth unit, demonstrating to a range of customers the value of pairing doula-assisted childbirth with the safety of a hospital setting.- Fueled the launch of Samsung Mobiles new Galaxy smartphone reaching 8 million consumers through a first-of-its-kind National Smartphone Photo Competition (now on its 3rd year). As a result of our campaign, 650 photography influencers generated more than 7,000 submissions to the contest on Instagram, resulting in 23 million impressions, saving the client up to $1M in purchased media impressions.

New York, New York, Us

Led this tech publisher’s successful foray into B-to-C as a result of Ziff Davis’s acquisition of my company, Taylor McKnight. Launched and ran the company’s first, multi-million dollar, direct to consumer business, which helped over 500 technology brands to reach consumers via print and digital media, as well as live events, thus diversifying ZD’s customer base beyond the iconic PC Magazine.

Launched and built this successful start-up that was bought by Ziff Davis after two years. In collaboration with partners like Microsoft, Oracle, and IBM, we produced conferences where C-level executives learned about enterprise-level technology in an intimate setting conducive to building relationships with tech companies.

Led and grew this $100 million, highest-growth division, producing events such as PC Expo and the International JA Jewelry Show in NY. Generated 33% growth in revenue in year one for both consumer groups. Contributed to the global organization’s successful sale to publisher Miller Freeman

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