Monica Woerner Email & Phone Number

California, United States

Took over ownership of a long-standing travel website. Redesigned the UX and optimized content resulting in increased traffic and profitability.• Improved SEO resulting in 34% rise in organic traffic in first 6 months • Achieved profitability by launching affiliate marketing and ad network• Manage a community of guest authors to generate new content• Contributing travel writer for hotels.com, touristsecrets.com, and more

Berlin, De

• Responsible for timeline, resources, and budget for mission-critical program on Commercial Services Team• Initiated Program rhythms including Retrospectives, Power Hours, Monthly Demos, and Stakeholder alignment• Escalated risks and drove mitigation solutions with product and engineering teams to keep program on track

Berlin, De

Responsible for product development and roadmap of the iOS and Android apps. Managed all dependencies and worked cross-functionally with Engineering, Design, QA, Marketing, and upper management.• Launched User Profile and Mobile Tickets to increase the App’s utility as a travel companion• Oversaw team’s shift to Agile Methodology to improve output• Achieved Best New Apps feature spots in iTunes and Google Play• Special Projects: Lead a cross-functional War Room to improve booking conversion rate. Conducted UX testing, implemented user feedback collection, tracking, and analytics to identify opportunities for improvement. Launched a complete booking redesign, along with improvements to partner API. Achieved a 67% increase in booking conversion rate in 6 months

Sole release manager for the Facebook iOS App. Planned, scheduled, and organized the releases, coordinating across 20+ Product managers, 200+ iOS Engineers, Marketing and QA.• Established an App release process across all iOS teams at Facebook, resulting in increased organization for internal Engineering teams and increasing stability of the App for end users• Set release dates, managed feature list, communicated important milestones, worked with QA and Engineering to identify and resolve bugs and blockers in order to ship the product to our users• Managed communication between Apple Developer Relations and Facebook iOS engineering department, enabling direct access between Facebook and Apple to resolve high-priority crashes and bugs• Lead monthly product demonstration for Apple’s App Review team to review upcoming features in the Facebook, Instagram, and Messenger Apps in order to accelerate the App Store App Review process• Acted as release consultant and liaison to Apple for Facebook Messenger and Instagram

As an early employee benefit, those who worked for 5 years were granted a sabbatical. I traveled throughout Europe, Southeast Asia, and South America on a solo backpacking trip, including animal rescue volunteer work.

• Implemented a Help Center and user education content across all Facebook Mobile products, enabling mobile users to resolve customer support issues • Built a user support framework between Facebook, AT&T and HTC support teams for the launch of Facebook Home on Android • Managed two full-time employees working on Mobile Operations

Coordinated the launch of over 50 user products across desktop, mobile web, and mobile apps:• Served as the first official bridge between User Operations and Product/Engineering• Worked cross-functionally with Marketing, Engineering, Legal, and QA to ensure launch-readiness for users• Established Product Operations team (now 200+ members) to serve in this role at scale

• Partnered with User Experience team to surface user feedback trends to Product Teams• Conducted Growth insights reports to identify causes of user churn and suggest product changes• Created international policies and tools to ensure authenticity of Facebook profiles and Pages• Responded to user inquiries and compiled trend reports to drive upstream changes

Los Angeles, California, Us

Student Assistant for Alumni Marketing, Finance, and Alumni Programs

New York, Ny, Us

Intern to the Executive Director, Global Marketing Partnerships