Monica Wright Email & Phone Number

Boston, MA, US

Palo Alto, California, US

- Led an integrated, global team of agencies and contractors to rebuild a scalable demand generation function that drives predictable pipeline activity.- Designed and executed integrated, multi-channel campaigns, leveraging email, paid media, SEO, and lead nurturing, achieving a 60% increase in qualified leads in a high-growth SaaS environment.

San Mateo, California, US

• Spearheaded a cross-functional digital marketing and operations team, resulting in a 100% increase in new business pipeline year-over-year.
• Responsible for sales pipeline creation, integrated global marketing campaigns, paid media, website, email marketing, online events, marketing operations (data, reporting, attribution & ROI analysis), and our martech.
• Introduced ABX as a customer-centric, go-to-market strategy, leading the people, processes, and technology adoption to go beyond the “inbound lead” approach.
• Optimized ABM strategies and data enrichment processes, increasing global target account volume by 184% during the second half of 2023. Received a 2023 Demandbase SMART Award for the midmarket category.

Boston, MA, US

Boston, MA, US

• Responsible for customer acquisition to create demand, capture it, and partner with sales to turn it into real, recurring revenue; while generating awareness and differentiating Touchplan in the marketplace.
• Created go-to-market strategies to build and increase the value of relationships with customers throughout the lifecycle.
• Drove strategy around ensuring our web / online experience to inform and nurture Touchplan's audience to the point of deciding to become a customer.
• Developed sophisticated email campaigns and mentor team managing marketing automation and database marketing strategies (nurture, customer, and the piping that makes it all possible).

Edgartown, MA, US

Focused on audience acquisition, retention, and cross-promotion across multiple channels, specifically accountable for increasing the number of engaged U.S. contacts. Responsible for identifying and leading audience-focused initiatives with the goal of attracting qualified new, returning and loyal audiences, while increasing retention rates.Results.

Edgartown, MA, US

Designed, directed, and managed audience engagement and growth marketing activities for Third Door Media editorial properties and conferences, including Search Engine Land, Marketing Land, MarTech Today, Search Marketing Expo and MarTech Conference. Identify and led audience-focused initiatives such as new brand and product launches, major redesigns and.

Edgartown, MA, US

Responsible for understanding and growing Search Engine Land and Marketing Land audiences and communities with the goal to increase audience engagement. Worked extensively in marketing technologies such as Chartbeat, SocialFlow, Facebook Insights, Simply Measured, Google Analytics and Marketo to garner insight on content consumption and identify.

Edgartown, MA, US

Managed outreach activity for Search Engine Land and Marketing Land brands to grow traffic from social channels, and to continually evolve to “go where the people are.” Collaborated with Search Engine Land and Marketing Land editorial teams to package story ideas and adapt content for different platforms.Results:- Nearly doubled total social connections.

Scarborough, Maine, US

• Responsible for defining the SEO and SEM strategies for B2B and B2C clients, then building the tactical plan to meet business objectives, including top rankings and visibility for competitive keywords, and highly.
• Led a high-performing search marketing team to focus on content strategy, testing and analysis.
• Oversaw campaign management and budgets while hitting cost-per-acquisition targets.

Vancouver, BC, CA

Greenland, NH, US

Pioneered search marketing best practices and methodology with technical and marketing teams, and established search as part of a holistic Internet marketing plan for new brands. Integrated strategic planning and implementation of organic and paid search marketing efforts into the brand development process.

• Increased search traffic to key clients by an average 40% year over year.
• Established search and social marketing as a profitable client service.
• Overhauled SEO audit processes to include technical on-page and off-site SEO factors.
• Established quality inbound link strategies.
• Monitored and developed actionable analyses on traffic, crawl and indexing of client sites using a variety of tools, including Google Analytics, Eightfold Logic, Google Search Console, Advanced Web Rankings and more.

• Reported directly to the President of MaineToday.com, and was responsible for increasing audience through the consulting, training, development and marketing of new content and advertising products across different.
• Led marketing team on audience development and traffic initiatives through search and social platforms, including Google News, Yahoo News, Facebook, MySpace, and YouTube.
• Developed online and offline brand and marketing strategies across the MaineToday.com suite of products.
• Ensured that all elements of the marketing mix (product, positioning, price, promotion, media, etc.) were developed to maximize audience and/or revenue.
• Led the division’s use of online analytics and reporting tools to conduct data analysis and evaluate performance.

Portland, Maine, US

Ba, Double Major, Philosophy And Studio Art

Certificate Program, Project Management