Monica Wright Email and Phone Number
Monica Wright personal email
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Monica Wright phone numbers
I am an experienced and innovative data-driven marketer with expertise in demand generation, growth marketing, marketing operations, strategy, and audience development. I am focused on growth that initiates user engagement and conversion across multiple channels. Recognized for fostering a collaborative culture and mentoring teams with impressive track records in deploying high-impact digital strategies. My sweet spot is demand gen, marketing ops, marketing automation, product management and data practices that make marketing efforts profitable and more effective.• Demonstrated strategy, leadership, and relationship management experience. Proven ability to lead teams to drive concrete actions and results.• Experience developing new product concepts, establishing milestones, and managing creation, implementation and launch.• Knowledge of multiple marketing technologies and strategies focused on data collection.• Proven marketing, promotions, branding, creative direction, project management experience.• Excellent grasp of building and successfully developing and growing audiences using search, social media, digital marketing, email and engagement programs.• Thorough understanding of digital publishing and content distribution channels.• Experienced search, social media and marketing blogger and speaker.Specialties: Marketing StrategyMarketing TechnologyMarketing AutomationAccount Based MarketingProduct MarketingBusiness StrategyDemand GenerationMarketing AnalyticsProject ManagementMarketing OperationsBranding and IdentityCreative DirectionEmail Marketing, Optimization and DeliverabilitySocial MediaCommunity Growth and ManagementContent DevelopmentUser ExperienceCompetitive AnalysisProduct ManagementMarketo Certified, 2022#remote since 2011
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Women Of Pavilion Steering CommitteePavilionBoston, Ma, Us
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Director Of Demand Generation And Marketing OperationsAnecdotes May 2024 - Dec 2024Palo Alto, California, Us- Led an integrated, global team of agencies and contractors to rebuild a scalable demand generation function that drives predictable pipeline activity.- Designed and executed integrated, multi-channel campaigns, leveraging email, paid media, SEO, and lead nurturing, achieving a 60% increase in qualified leads in a high-growth SaaS environment. -
Director Of Global Demand GenerationStreamsets Inc. Aug 2022 - Jul 2024San Mateo, California, Us• Spearheaded a cross-functional digital marketing and operations team, resulting in a 100% increase in new business pipeline year-over-year.• Responsible for sales pipeline creation, integrated global marketing campaigns, paid media, website, email marketing, online events, marketing operations (data, reporting, attribution & ROI analysis), and our martech stack.• Introduced ABX as a customer-centric, go-to-market strategy, leading the people, processes, and technology adoption to go beyond the “inbound lead” approach.• Optimized ABM strategies and data enrichment processes, increasing global target account volume by 184% during the second half of 2023. Received a 2023 Demandbase SMART Award for the midmarket category. -
Head Of Revenue Marketing And OperationsTouchplan Feb 2022 - Aug 2022Boston, Ma, Us -
Director Of Revenue MarketingTouchplan Jan 2021 - Feb 2022Boston, Ma, Us• Responsible for customer acquisition to create demand, capture it, and partner with sales to turn it into real, recurring revenue; while generating awareness and differentiating Touchplan in the marketplace.• Created go-to-market strategies to build and increase the value of relationships with customers throughout the lifecycle.• Drove strategy around ensuring our web / online experience to inform and nurture Touchplan's audience to the point of deciding to become a customer.• Developed sophisticated email campaigns and mentor team managing marketing automation and database marketing strategies (nurture, customer, and the piping that makes it all possible).
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Vp Growth And EngagementThird Door Media Jan 2018 - Apr 2020Edgartown, Ma, UsFocused on audience acquisition, retention, and cross-promotion across multiple channels, specifically accountable for increasing the number of engaged U.S. contacts. Responsible for identifying and leading audience-focused initiatives with the goal of attracting qualified new, returning and loyal audiences, while increasing retention rates.Results:- Increased "North Star" marketable contacts (MQLs) by 27% in 2019 via organic growth methods.- Reduced "North Star" churn by 25% via improved email deliverability and database management.- Connected editorial strategy with site traffic and contact acquisition goals, resulting in more than 30,000 downloads of content assets in 2019. -
Vp, Audience EngagementThird Door Media Jan 2015 - Jan 2018Edgartown, Ma, UsDesigned, directed, and managed audience engagement and growth marketing activities for Third Door Media editorial properties and conferences, including Search Engine Land, Marketing Land, MarTech Today, Search Marketing Expo and MarTech Conference. Identify and led audience-focused initiatives such as new brand and product launches, major redesigns and data-driven projects that appeal to new, returning and loyal readers. Recommended, implemented and tracked new ways where people can consume and interact with content across multiple distribution channels, including social media, mobile apps and email.
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Director Of Audience EngagementThird Door Media Mar 2013 - Jan 2015Edgartown, Ma, UsResponsible for understanding and growing Search Engine Land and Marketing Land audiences and communities with the goal to increase audience engagement. Worked extensively in marketing technologies such as Chartbeat, SocialFlow, Facebook Insights, Simply Measured, Google Analytics and Marketo to garner insight on content consumption and identify opportunities to increase engagement and editorial goals. Led a social media and engagement team across three brands to surpass goals.Results:- Organically increased active social connections and email acquisitions by over 25% YoY.
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Community EditorThird Door Media Jun 2011 - Mar 2013Edgartown, Ma, UsManaged outreach activity for Search Engine Land and Marketing Land brands to grow traffic from social channels, and to continually evolve to “go where the people are.” Collaborated with Search Engine Land and Marketing Land editorial teams to package story ideas and adapt content for different platforms.Results:- Nearly doubled total social connections from 2012-2013, including platforms from Facebook, Twitter, and LinkedIn for Search Engine Land and Marketing Land- Increased total social referrals by 60% YoY
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Director Of Search MarketingHall Internet Marketing Jan 2011 - Feb 2012Scarborough, Maine, Us• Responsible for defining the SEO and SEM strategies for B2B and B2C clients, then building the tactical plan to meet business objectives, including top rankings and visibility for competitive keywords, and highly qualified traffic to client websites. • Led a high-performing search marketing team to focus on content strategy, testing and analysis. • Oversaw campaign management and budgets while hitting cost-per-acquisition targets. -
AssociateMoz Nov 2010 - Jul 2011Vancouver, Bc, Ca -
Practice Director Of Search MarketingMicroarts Creative Agency Feb 2010 - Oct 2010Greenland, Nh, UsPioneered search marketing best practices and methodology with technical and marketing teams, and established search as part of a holistic Internet marketing plan for new brands. Integrated strategic planning and implementation of organic and paid search marketing efforts into the brand development process. -
Seo & Social Media ManagerVont+Hmg Performance Web Marketing Mar 2008 - Feb 2010• Increased search traffic to key clients by an average 40% year over year. • Established search and social marketing as a profitable client service. • Overhauled SEO audit processes to include technical on-page and off-site SEO factors. • Established quality inbound link strategies. • Monitored and developed actionable analyses on traffic, crawl and indexing of client sites using a variety of tools, including Google Analytics, Eightfold Logic, Google Search Console, Advanced Web Rankings and more.
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Audience Development ManagerMainetoday.Com Jun 2000 - Mar 2008• Reported directly to the President of MaineToday.com, and was responsible for increasing audience through the consulting, training, development and marketing of new content and advertising products across different platforms- including search, online, video and mobile. • Led marketing team on audience development and traffic initiatives through search and social platforms, including Google News, Yahoo News, Facebook, MySpace, and YouTube. • Developed online and offline brand and marketing strategies across the MaineToday.com suite of products. • Ensured that all elements of the marketing mix (product, positioning, price, promotion, media, etc.) were developed to maximize audience and/or revenue. • Led the division’s use of online analytics and reporting tools to conduct data analysis and evaluate performance.
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Promotions ManagerDiversified Business Communications Apr 1996 - Jun 2000Portland, Maine, Us
Monica Wright Skills
Monica Wright Education Details
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Boston CollegePhilosophy And Studio Art -
University Of Southern MaineProject Management
Frequently Asked Questions about Monica Wright
What company does Monica Wright work for?
Monica Wright works for Pavilion
What is Monica Wright's role at the current company?
Monica Wright's current role is Women of Pavilion Steering Committee.
What is Monica Wright's email address?
Monica Wright's email address is th****@****ail.com
What is Monica Wright's direct phone number?
Monica Wright's direct phone number is +164688*****
What schools did Monica Wright attend?
Monica Wright attended Boston College, University Of Southern Maine.
What are some of Monica Wright's interests?
Monica Wright has interest in Social Media, Web Marketing, Hubspot, Search Engine Optimization (Seo), Google, Wired (Magazine), Blueglass, Marketing, Klout, Google Analytics.
What skills is Monica Wright known for?
Monica Wright has skills like Seo, Social Media Marketing, Sem, Web Analytics, Digital Marketing, Social Media, Online Marketing, Ppc, Google Analytics, Blogging, Content Strategy, Online Advertising.
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