Monica Yang Email & Phone Number

Guangzhou, Guangdong, China

Responsible for building, maintaining, and managing partnerships with influencers on social media.- Collaborate with the Marketing Director and influencer team on social campaigns to ensure that we are reaching our monthly goals, work within a budget, and leverage copyrighted content created internally and by influencers for paid advertising.- Partner with brand-appropriate influencers, content creators, music-related artists, and celebrities to develop meaningful social campaigns including free product giftings and paid campaigns.- Manage all steps of campaigns including vetting influencers, negotiating fees and terms, drawing up legal documentation, tracking deliverables, and maintaining relations with influencers post campaigns.- Compile, analyze and evaluate social performance on a monthly basis and present the analysis to the marketing team, as well as outline forecasted social plans for giftings, events, giveaways, and goals based on previous campaign results- Help manage relationships with existing partners and identify additional optimization efforts to drive incremental performance- Coordinate prospecting, onboarding, and optimization efforts with new partners

Zhongshan, Guangdong, China

Responsible for developing and implementing the Social Media strategy in order to improve marketing and sales efforts. -Develop, implement and manage our social media strategy-Define the most important social media KPIs-Manage and oversee social media content-Measure the success of every social media campaign-Stay up to date with the latest social media best practices and technologies-Work with copywriters and designers to ensure content is informative and appealing-Collaborate with Marketing, Sales, and Product Development teams-Monitor SEO and user engagement and suggest content optimization-Communicate with industry professionals and influencers via social media to create a strong -network-Train others in the team-Provide constructive feedbackSkill:-Proficient in Social Media Targeting and Communication-Engage customers and target prospects on social platforms while leveraging influencers-Excellent copywriting and editing skills, close attention to detail-Fluent in Facebook Insights-Experienced in analyzing metrics, identifying trends, and optimizing performance-Use social media marketing tools such as Buffer, QUUU, Zoho Social, Agora pulse, Famebit, Noxinfluencer.

Zhongshan, Guangdong, China

Participated in the Amazon Incubation Student Project that the school cooperated with Code Red Four Ltd, Zhongshan. In the project, I acted as domestic e-commerce and cross-border e-commerce intern. Through a series of training, I finally successfully opened a clothing category Taobao store has been in operation for more than a month, and I have knowledge of cross-border e-commerce Amazon.-Master the basic operation and use of the domestic e-commerce platform Taobao background-Responsible for product selection analysis, product launching, setting coupons, and publishing product dynamic posts to keep customers active-Responsible for product shooting and post-refinement of product drawings-Customer service, maintain customer stickiness and increase customer engagement-Mastered a series of preparations for the preliminary work of cross-border e-commerce Amazonskill:-Photoshop(basic), Premiere Pro(basic)-Analyze product selection data and select suitable products-Create preferential cycle activities to increase user participation-Optimize store design and layout-Cooperate with related sales, shop homepage advertisements, etc. to create explosive models

Bachelor Of Management, E-Commerce/Electronic Commerce

High School Diploma, St, Senior High School Student