Working closely and collaboratively with colleagues across the global marketing and sales organizations to maximize marketing performance. Leading regional marketing strategy, execution and performance and be key interface and partner for the marketing organization working with senior sales leadership. Leading a team of regional marketeers, partner marketing and LDRs for an aligned and cohesive GTM direct, indirect to ensure and maximize business growth.

• I spearhead the development of the regional marketing strategy supporting business objectives, and drives customer acquisition, retention, and revenue growth. Collaborating with sales to address the specific needs of each regional market and detail the regional strategic plan and programs via direct and indirect channels to underpin sales growth priorities.• I oversee the development and execution all aspects of field marketing, including customer-facing marketing tactics, events, campaigns, localization, digital, ABM, sales enablement, communications, PR/Analysts, and brand programs, to increase AVEVA awareness and to position AVEVA as a digital transformation partner.

My responsibilities in this role included: • The creation and execution of a dynamic and high-impact regional marketing strategy in alignment with strategic imperatives to drive commercial opportunities at regional level contributing to company goals and long-term profitability.• Generate & communicate actionable insights to support MKT strategy, customizing tactical execution, and driving efficiencies in marketing spend.• Aplly regional insights, data analysis, area expertise, and strategic understanding of local opportunities and challenges for the company in the region.• Direct marketing activities, execute impactful regional marketing plans, drive high performing field marketing team whilst strengthening AVEVA ´s position in the region. • Manage market level strategies, creative messaging, media and national/local sponsorship activations to drive sales, ROI, brand awareness and brand consideration metrics. • Provide regional marketing leadership and insight to support major Global accounts including Account-Based marketing for key accounts in the region. • Collaborate with key internal business functions (Regional Sales, Central & Portfolio Marketing, etc.) and external distribution partners to consistently to contribute to regional sales goals.

In this role I:• Created and executed a dynamic and high-impact regional marketing strategy in alignment with strategic imperatives to drive commercial opportunities at regional level contributing to company goals and long-term profitability.• Generated & communicated actionable insights to support MKT strategy, customizing tactical execution, and driving efficiencies in marketing spend.• Applied regional insights, data analysis, area expertise, and strategic understanding of local opportunities and challenges for the company in the region.• Marshalled marketing activities, execute impactful regional marketing plans, drive high performing field marketing team whilst strengthening AVEVA ´s position in the region. • Managed market level strategies, creative messaging, media and national/local sponsorship activations to drive sales, ROI, brand awareness and brand consideration metrics. • Provided regional marketing leadership and insight to support major global accounts including delivering Account-Based marketing for key accounts in the region. • Collaborated with key internal business functions (Regional Sales, Central & Portfolio Marketing, etc.) and external distribution partners to consistently to contribute to regional sales goals.

In this role:• I developed integrated marketing communications (IMC) plans to support the growth goals and initiatives for the region, including budget management, contracts, and vendors, adhering to existing processes.• Drove and managed all field marketing activities related to demand generation, sales enablement including events, seminars, webinars, trade-shows, campaigns, public relations, digital marketing, social media/marketing, lead management, and reporting in LATAM region.• Proactively changed marcom mix as needed• Supported sales enablement efforts, pipeline growth and CRM management• Provided market research and reporting• Managed and implement demand creation and lead generation activities to develop qualified sales leads and create brand awareness as well as develop programs to accelerate existing pipeline• Developed metrics and processes to track effectiveness of IMC plan.• Effectiveness for SE Software Marketing and Management team projects for LATAM• Built and maintained efficient communications with regional sales, marketing peers and global marketing including analysis & reporting.

As Hub Assitant Manager I:• Managed marketing activities for process automation to support client development activities including the production of related briefings and reports. • Managed high profile events and meetings for PA and Software business including associated budgets. • Business contact to Head Office in other countries & Executive support to Hub Manager.• Research & provide market information for reporting• Provided translation support to all areas, edition, creative translation, and cross market cultural adaptation.

In this role I:• Supported the Managing Director on strategic plan activities for more competitiveness and profitability in market & client relationship.• Supported the Regional Business Planning and Operations role, with the implementation of control, analysis and reporting of sales opportunities projection.• Researched and kept abreast of market information for developing short, medium and long term plans.• Generated customer and partnership expansion by leading the organization of high level visits, programs, events, briefings, capturing opportunities to enrich our customer base.• Supported NA and LATAM marketing: Events coordination, budget management, client development activities, executive briefings production, diffusion of webinars and marketing campaigns, collateral materials production, cross translation. • Managed and coordinate marketing activities: events & trade shows, PR and media, including the selection and production of marketing assets and collaterals, contributing to a wider recognition of the company.• Oversaw the regional execution of global marketing campaigns, press releases, and branding.

As VIP Visits officer my responsibilites included:• To plan and coordinate visit programmes, ensuring protocol for visiting UK government officials, including Royalty.• To plan and manage high-quality regional visit programmes for HM Ambassador and Senior Embassy Officials, create associated briefings and reports. • Arrange and coordinate VIP meetings for HM Ambassador and other Embassy colleagues. • Research and collate information to produce briefings and reports. • Draft, translate and reply to political section diplomatic notes.• Manage events for Visits & Chevening Alumni Network.• Support political and economic section

In this role as Chevening Events Manager, I:• Delivered a coherent yet varied program of targeted events, aligned with Embassy objectives and Country Business Plan to strengthen the Embassy’s relations with its network of Chevening Alumni• Promoted and raise awareness of the Embassy´s strategic interest and activities.• Produced and submit fund bids to London for Alumni associated events, manage budgets accordingly.• Liaised with Embassy Press Section to deliver the Regional Chevening Newsletter

• Provided assistance to accountant and bookkeeper. • Responsible for monitoring monthly allocated budgets. • Analyzing accounting reports.• Prepared accounting documents, vouchers for end of month procedures in Embassy’s accounting system.

• Managed the entire store operation, sales and marketing activities.• Provided management and disbursement of the annual budget.• Managed cross-borders retail sales managers.• Designed customized goods and services, whilst evaluation and improving internal control• Organized and coordinate visit programs for our major suppliers.• Maintained a client & supplier database for each project.• Liaised with Regional Chamber of Commerce to export products

In this role I:• Taught Spanish as second language to 8th and 9th grade.• Delivered a coherent and consisted Spanish yearly program schedule, for 8th grade and 9th grade.