키즈&패밀리 라이프스타일 편집샵Korea's No.1 eCommerce Platform for Kids and FamilySeries B Startup Company since 2020

Head of Digital MarketingIn charge of leading the Digital Marketing team which is operated for all brands and eCommerce platform at HQ Corporate Level.

Led the Performance Marketing Div. at Woowa Bros. (No.1 Food delivery tech platform service in Korea)

Took a role as the Performance Marketing team leader for Baedalminjok (No.1 Food delivery tech platform service in Korea)

• Led in planning and executing TOMS Brand & Product marketing in Korea, co-working with HQ, APAC• Established digital marketing and CRM strategy for improving Korean customer experience and engagement management• Analyzed eCRM campaign activities results to increase sales and customer satisfaction• Took a role in charge of TOMS new season collection launching marketing strategy• Conducted local marketing campaigns for new season collection with a media mix of digital, BTL, etc.• Co-worked with major local partners for developing high impact local campaigns through innovative channels)• Developed and driven go-to-market strategy to launch TOMS coffee in Korea (the first store introduced in Asia)

[Global CRM strategy and planning, Biz Innovation Team, Corporate HQ]• Took a role in charge of Global CRM strategy and planning as a HQ CRM marketing professional• Took in charge of development and operation of Global CRM platform based on unified customer DB• Co-developed local CRM marketing campaign strategies for sales growth of flagship mobile devices with SEA RHQ• Developed the precision marketing strategy and plan for flagship mobile devices sales marketing by analyzing internal customer data, big data, 3rd party data with internal and external data scientists• Played a central role in operating Global CRM system in HQ, and educated local marketers how to use it for achieving the business goals

[Data-driven marketing strategy and planning, Strategic Marketing team, Mobile Biz Division]• Developed the precision marketing strategy and plan for leading flagship devices' sales by analyzing internal customer data, big data, 3rd party data with internal data scientists• Took in a leading role for creating CRM strategy for Samsung mobile device users

[CRM marketing platform planning and operation, Service Marketing Group, Media Solution Center]• Played a central role in building Global CRM system as TFT member- Developed membership program for building up the customer loyalty with Korea and China RHQ - Planned and Launched Loyalty Program for Mobile Contents Service Users: Contents Club • Took in charge of CRM service planning and operation for Samsung Electronics Online Store: Reward Point service (launched in China RHQ)• Supervised all duties in planning and operating CRM marketing platform such as point mileage, content service gift card, mobile push system for Samsung mobile app service customers• Led the CRM part members as part leader

I worked for the Media Soultion Center (MSC) division, which is making new services for Smart Devices in Samsung Electronics. My major work experience are as follow;1. CRM Strategy and Planning for mobile contents services• Took in a central role for establishing Membership Program for building up the Samsung Mobile service users' customer loyalty.• Co-worked with CRM marketing team members in HQ and RHQ 2. MI, Marketing Research Planning and execution• Led and Conducted all process of user tests for new service features and UI/UX, user surveys for service improvement, CSI survey, etc. (by making biz questions and questionnaires, and deriving insights from analyzing results)• Created Business questions, and made them as questionnaire, and derived insights from analyzing them 3. Marketing platform service planning and operation • Took a PM role for building up marketing reward platform service such as Point service and gift card service applied to all in-house mobile content services.4. Mobile contents service performance and user analysis platform service planning and operation • Played a leading role for mobile content service analysis system planning and operation such as DW, BI, Big Data analysis system in Corporate HQ5. Service Performance management and Strategy Planning• Took in charge of mobile content services’ performance management and strategy planning by analyzing user’s behavior to assist Service PM and marketers (using internal BI, Big Data analysis system)

[Marketing strategy and planning, Biz Strategy Team, TU media, 1st satellite DMB service operator]• Established and conducted IMC strategy and campaigns based on customer journey analysis• Led in planning and executing “Loyalty” marketing program for getting in greater revenue: TU Today • Established CRM Marketing Strategy in related with customer retention and acquisition • Planned Affiliate marketing strategies and co-worked with partners for VIP customer relationship management (e.g. 21st Fox Korea, Warner Music, British Council, Digital Chosun, etc.)• Established customer retention strategy for Satellite DMB (6 Sigma Project certificated by SK Telecom)• Established Contents and Marketing Strategy in related with customer retention and acquisition• Took in charge of analyzing subscribers’ usage behaviors and conducting customer/market research • Played a central role in planning and operation of the internal customer analysis tool (named as TUMAS)

[Staff, Programming Strategy Department, Programming Division] • Employed at Korean Broadcasting System, a leading TV broadcasting company owned multi-channel line-up in Korea, worked with talented staff members, leaning and nurturing basic skills in planning, strategic and analytical abilities and understanding worldwide broadcasting and new media market• Took in charge of analyzing TV ratings and viewer’s behaviors to determine channel programming strategy and execution (using TNS media research and AC Nielsen Media’s TV viewing analysis tool)• Conducted TV ratings analysis to help increasing each Program’s TV ratings, and to give guidelines for Ad agencies and clients • Developed KPI for TV program quality management • Took a role for market intelligence research for making broadcasting strategies