Bilingual professional interested in using data to better understand client journey, experience and behaviour, thusly arriving with a specific multi-channel strategy to increase the average value per client while retaining the highest ROI clients.Expert in the behaviour and the day-to-day operations of Canadian and North American SMEs, as well as all research techniques on SMEs. Known for exceptional customer service (internal and external), for being a team player and adjusts to new situations easily, as well as being empathetic (EQ) and detail oriented.- Multi-channel marketing experience- Worked for start-up SMEs and multi-national companies- B2B (17 years) & B2C (9 years)- Banking (12 years), insurance (3 years), leasing (2 years) & retail (5 years)- Project management – agile method (JIRA), also large-scale event planning- Database management of several relational databases (CRM)- MS Excel expert, advanced MS Office- Social media – LinkedIn, Facebook- BCom-McGill University (45cr in marketing-equivalent to a master’s degree)BETTER UNDERSTAND CLIENT EXPERIENCE, BEHAVIOUR, STRATEGIC THINKING TO INCREASE THE LIFETIME VALUE OF EACH CLIENT