Creative and Strategy Director, Brand Builder, Storyteller, Insight-based Ad Campaign Creator, Copywriter, and Content Expert with a focus on building endearing brands and a loyal customer base.This outlines my key career experience working for leading creative agencies like McCann, Wunderman, LOWE, Ogilvy, and others across India, Europe, and ME markets.During this period, I helped develop strong insight-based campaigns for brands like Microsoft, ADIDAS, Lufthansa, General Motors, Airtel, LG, Levi’s, Marks & Spencer, Allen Solly, The Hindu, Horlicks, Boost, Formula 1, Gulf Finance House, BTLA, to name a few. This includes several award-winning ads, Brand visibility, sales acceleration, CSR stories, and customer acquisitions.From concept to launch of a new brand to elevate existing brand perception, improved ROI, lead generation, user experience, and customer engagement, I have worked closely with product, research, and other cross-functional teams, vendors, and aligned stakeholders to create the right mix of traditional and digital communication that meet the customer at every potential touch point.