Managing development of Finish and Durex UK DTC shops- Creating media strategy including Organic, Paid search, Affiliates,- Managing media budget, - Preparing eTrade Plans and P&L calculation,- Developing Affiliate channel, - Searching for new Partners and innovations- Cooperation with Media Agencies, Trade Marketing and Finance teams- Online store management (Shopify)

Managing development of Durex and Finish D2C shops across 5 markets (UK, Germany, France, Spain, Poland):- Creating media strategy and translating it into eTrade Plans, - Managing media budgets in 3 currencies,- Campaign planning, execution and evaluation (PPC, PLA/PMAX, Paid Social, Programmatic, Affiliates), - Cooperation with local and global Media Agencies, Internal and External Stakeholders,- Searching for innovations, new partners, new ways of communication and sales channels,- Online store management (Shopify)- Responsibility for Supply, Media, Marketing and Sales for Durex Poland.

Koszyk365.pl- Creating marketing and promotional communication strategy- Running product campaigns (Ceneo, Facebook, Google Ads), mailing- Contact with business Partners (negotiations, consulting, presentations)- Team management- IT work coordination - platform construction, promotional mechanisms- Budget management and responsibility for the platform's sales resultsAllegro Ads- Agency account management (Allegro Ads Partner)- Creation and implementation of advertising strategies for Partners. - Advertising budget management- Analysis, reporting, creating recommendationsOdbieramNagrody.pl- Online loyalty platform management- Creation of promotional campaigns- Valuation of activities, negotiations and contact with business Partners

Driving marketing campaigns in the e-commerce environment- Preparation of strategies and annual plans- Working with Media Agency, Graphic Designers, eRetailers, Marketing team- Data collection and analysis- Budget managementAllegro marketplace- Building a marketing-sales strategy for brands on Allegro- Conducting marketing campaigns in cooperation with the Media Agency- Using allegro tools (allegro ads, special occasions, smart week etc.)- Data collection and analysis- Budget managementeRetailers- Building brand visibility- Content delivery and development- Creating consumer activations- Data collection and analysis

- eCommerce analysis (customers, competition, brand development opportunities)- Managing the product base at BrandBank