Monika Ekiert Email & Phone Number

Warszawa, Woj. Mazowieckie, Polska

Warszawa, Woj. Mazowieckie, Polska

Warszawa, Woj. Mazowieckie, Polska

Responsible for marketing communication, as well as client and user insights and strategy in multiple projects (B2B and B2C):- brand strategy revision and implementation- annual marketing activity planning- responsible for marketing implementation of new partners (Kaufland, CUK Ubezpieczenia, mBank) including: communication strategy, contact strategy, implementing and monitoring of sales funnel, strategic preparation of campaigns (digital direct marketing tools, ATL, BTL)- close cooperation with digital product owners and UX team- supporting development of own products (consumer insights, building and testing product concepts, launch strategy including communication strategy, pricing)- market and consumer research- brand communication both in own and bought media- managing a team of 2 marketing specialists including responsibility for social media presence

Warsaw, Masovian District, Poland

Warsaw, Masovian District, Poland

Brand manager responsible for gifting category, managing team of 2 product managers, close cooperation with R&D, production, trade marketing & sales, consumer insights, financial controlling, planning and procurement.Prepared and introduced revised brand strategy for Ptasie Mleczko. (from research through strategy to implementation).Managed multiple cross functional projects with up to 30 team members representing all company functions:- Product development for Ptasie Mleczko (sealed trays and new structural packaging; prepared a complex and measurable business recommendation for investment in new production lines that was approved and implemented).- New packaging design and structure and communication strategy for Torcik Wedlowski - sales increase of over 30% YoY.- Successful NPD (line extension) on basis of bestselling dessert tablets (from consumer insight via strategy to product development - new packaging method, new packaging structure, packaging design).- Multiple other NPD projects (new flavors (e.g. Ptasie Mleczko covered with white chocolate), new pralines (e.g. Wiśnie w alkoholu), new couvertures (e.g. Ptasie Mleczko in caramel chocolate), new packaging (e.g. refreshed design for the whole Ptasie Mleczko line) etc.).

Warsaw, Masovian District, Poland

Warsaw, Masovian District, Poland

Warsaw Area, Poland

Project manager of launch of a new product range and a new brand on the market. After rebranding - full responsibility for marketing strategy, marketing activities planning and execution - product portfolio management (incl. NPD, product P&L, packaging), communication - ATL, PR and BTL (incl. trade marketing materials, activities), pricing policy, sales planning, budgeting. Close cooperation with sales department, planning and quality department.Supervising work of a Marketing Specialist.

Marketing strategy, marketing management, marketing analysis

FMCG and retail, Transportation

Warszawa, Woj. Mazowieckie, Polska

President of the first Polish Junior Enterprise - responsible for managing the organization.Focusing on market research, partners-matching, marketing strategies, market analyses

Consultant at the first Junior Enterprise in Poland. Main project areas:- marketing research- marketing strategy (Project Manager)

Preparing reports on marketing research, preparing marketing strategies, preparing research tools, market analyses