Responsable de la gestión integral de las áreas contable, legal y fiscal, garantizando la correcta administración de los recursos financieros de la organización. Supervisión de la proyección de flujo de efectivo, planificación financiera y la ejecución de controles internos, con el objetivo de optimizar la eficiencia operativa y asegurar el cumplimiento normativo.

Specialist in restructuring, formalization and institutionalization of companies management and sales of national and international corporate clients considered AAA and AA in leading companies in the industries of: industrial health, manufacturing, mass consumption, mass media, publishing, construction and the financial sector. Strong ability to structure and business processes through B2B and B2C business models. Solid track record in the development and coordination of national and regional impact projects in LATAM and the United States. High sense of compliance with the regulatory framework, industry standards and applicable laws. Have developed and led high-performance cross-functional teams committed to quality, productivity, collaboration and innovation. Extensive experience in negotiation processes with clients and suppliers with a focus on efficiency, profitability and quality.

Member to the Steering Committee for directing the business´ strategic planning process on a monthly basis along with main shareholders and clients. Redefining the commercial strategy and corporate image renewal process. Leading the new organizational design with a restructuring of the workforce. Analyzing the financial strategic projections with the General Accountant and the analysis of the profit and loss statement. Carrying out the management and negotiation with strategic suppliers of raw materials, transport and logistics. Ensuring compliance with customer audits and ISO 9001:2015 certifications. Carrying out the monthly projection of sales and daily supplies for defining purchases volumes. Leading the business development process and establishing an innovative business strategy. Securing the financial resources to carry out corrective / preventive maintenance work. Ensuring the application of Health and Safety protocols.

Participating in the annual planning of budgets, inventories and rates with financial and sales information. Generating strategies and initiatives based on financial and commercial objectives in coordination with the Marketing, Sales, Financial and Operations teams. Ensuring the application of Compliance policies and correct deviations in the sales department. Coordinating with the regional office in Miami, FL the implementation of special projects, from the mapping of objectives and activities of the different areas, necessary resources, planning and execution time (go-live). Developing and implementing policies and procedures to improve the operation of the Client Service team. Performing data analysis of the results for identifying opportunities or deviations and thus guarantee the sales quota and meet the commercial objectives. Analyzing sales margins and KPIs for planning budgets, forecast, actuals, commitment, P&L, etc. that were reported to corporate monthly. Developing sales quotas for ensuring efficiency of annual budgets (Calendar & Fiscal Year).

Identifying new business opportunities for generating demand in the sale of advertising space. Preparing commercial and promotional proposals for the sale of spaces based on the client's needs. Analyzing socio-demographic profiles vs. customer brand, to generate highly effective and profitable commercial proposals. Planning and executing the advertising campaigns of clients with diversified investment in the different entertainment channels to maintain the sales mix that optimizes investment and productivity. Leading the shipment to production of pieces for sponsorships and special productions.

Researching on qualitative and quantitative information to add value to business proposals in Panama and Mexico. Carrying out the costing of the sales packages and post-sale analysis. Representing the Mexico branch in meetings organized by the different industry committees (CIM and LAMAC). Providing information for presentations with the Senior Leadership of Mexico and Panama (Board, MRP and Partner Channels)

• Responsible for searching and analyzing information that would give an added value to the commercial proposals delivered by the sales area.