Industry: Beauty Service & RetailBrands: Everlash Lash Expert, Ruhee, Pigmentier, Lavere Lash• Lead daily operation of Marketing Div (Brand Marketing Team, Digital Marketing, Content Creators, PR & Communication Department).• Lead and execute (including delegation of tasks) marketing projects & campaigns (from program initiation, project planning, budgeting, launch strategy to execution, and up until monitor and evaluation).• Research and develop marketing strategies based on concrete data for both new and existing products and brands — including campaigns, events, digital marketing, and PR. • Deliver periodic activity reports (sales and marketing performance) on ongoing and upcoming projects.

Monitor & Analyze market trends and opportunities to determine the most effective event & promotional concepts.Creating (thematic & tactical) annual event & promotional programs.Manage and implemet marketing, communications strategy, digital activation, promotional activities and event program initiatives.Provide the direction of marketing and communication tools.Overseeing event & promotions budget to costs control.

Responsible for brand management, marketing initiatives, operations, product importation & registration, inventory control, CRM, strategic communication, sales performance, and merchandising.Direct report to CEO and Vice President:o Provide weekly and monthly sales, operational and marketing reports.o P & L.o Annual operating plan.Liaising with principal, landlords, media, agencies and other parties (partners, clients, and vendors).

1) Developing & supporting strategic and tactical marketing plans for company’s joint ventures:o Pre-launch stage: project timeline management, brand concept development, product development, creative strategy development (communication strategic plan and media plan).o Launch stage: product launch campaign, brand activation, promotion and advertisement.o After-launch stage: post brand activation, promotion and evaluation.2) Organizing qualitative & quantitative research: o To identify & analyze potential market and consumer insights. o To validate marketing strategic decisionso To provide business implication and recommendation based on joint venture company’s objectives.3) Conducting marketing training & knowledge transfer to other colleagues in order to develop strong marketing function in the company.

• Creating marketing program, brand campaign and promotional programs.• Establishing & maintaining the brand image and communication.• Developing digital marketing campaign and communication.• Analyzing & monitoring market awareness and trends.• Looking out for new potential area(s) or space(s) to expand new stores and exhibitions.• Liaising, sponsorship consulting & negotiating joint promotion program with local media (radio and printed), malls, exhibitors and other potential parties.• Achievement:Increasing up to 75% of brand awareness and sales target by developing and expanding digital communication tools such as developing official website, social media activation through twitter, facebook fanpage and instagram ; Maximizing joint promotion with media (radio and printed),malls and other party or community such as L Men, The Beatles Indonesia Community, B – Boy Community ; Creating thematic store display and visual merchandising for all stores

• Creating ideas for events and exhibitions, supervising and executing customer shopping incentive and partnership.• Responsible for the creation of all promotional activities either below or above the line.• Supervising and assisting all events and promotion activities of Grand Indonesia’s tenants and clients.• Negotiating joint promotion program with other parties (i.e. tenants, media, and other potential clients).• Analyzing customer trends in order to increase Grand Indonesia’s ratings and performance.• Maintaining relationship with vendors, suppliers, EO, agency, tenants, and media.• Achievements:o As the PIC of The 1st Barbie & Diamond Castle Live Show 2008 in Indonesia (one of the thematic events dedicated to Christmas celebration in 2008 which acquired the highest customer traffic during the year & it was giving the best sales impact to majority of the tenants during the event period).o As the initiator of regular music event from 2010 – 2013 called “THE RADIO CITY” (The 1st regular music show in Grand Indonesia in order to attract more crowd at some particular spots that has low customer’s traffic)