Senior Content Marketing Manager
CurrentResponsibilities:- content creation with various CMS systems: Contentful, Typo3, WordPress, finding and creating travel deals with best value for money, news from tourism industry, out-of-the box travel ideas- copywriting and translating: articles for a travel magazine, SEO pages and texts for online campaigns, for Facebook, Instagram and CRM channels, use of ChatGPT- generating, editing, publishing and sharing engaging content on social channels - Social Media Marketing and Community Management on Facebook and Instagram with native Meta tools (Meta Business Suite), Sprinklr, Fanpage Karma, building a Social Media strategy for the team- performance analysis - work with data and reports from Google Analytics, Tableau, Fanpage Karma, Meta, building new strategies based on data analysis- cooperation with frontend and backend developers - reporting bugs, assistance in implementing and testing performance of new functions and features, suggesting new solutions in frontend, backend and mobile apps- regular contact with business partners from tourism industry, executing contracts with tour operators, hotel managers, travel agencies, airlines- CRM - creation of and sending newsletters, app pushes, WhatsApp & Facebook Messenger notifications with various tools including: Braze, Jumper, Iterable, Emarsys- SEO content creation and optimization- campaign creation - planning, implementing, managing campaigns & contests engaging the community (HolidayPirates website users, Facebook + Instagram fans) and business partners, tracking & analysing their performances- participation in setting and executing OKRs- staying up-to-date with current developments and news from the tourism industry and travel world- graphics creation for Social Media - Canva, internal tools- cooperation with other teams in Jira environment- competition and market monitoring- participation in recruiting new team members and onboarding new colleagues- use of HR software: Bamboo HR, Personio