360° management of clients from different sectors in branding consultancy projects, starting from the needs identification, ideation and strategy phase, to brand implementation and activation through training, communication, marketing and CSR.Coordination of internal teams and suppliers, preparation and defense of proposals, planning, execution, monitoring and reporting of projects.

Creating social good and adding value to our brand through iniciatives that promote key social causes globally alligned with business strategy and corporate purpose. In charge of: defining social action strategy and politics, developing and implementing social impact plan and volunteering program through various forms of contribution and , within four main courses of action: development of accessible technologies, promotion of STEM careers, improving the environment and support for groups in danger of exclusion and support for infancy. External and internal communication campaigns associated, measurement and reporting on results. Building strategic alliances to multiply social impact.Increasing company brands value worldwide among stakeholders through development of branding projects, plans and politics aligned with company purpose and strategy.

Global brand management for a leading global technology company. Responsabilities include: leading a team of brand and marketing professionals, brand strategy and management: promoting Indra brands to increase awareness and improve the company's reputation, defining and transmiting brand guidelines within the organisation, coordinating the company's brand centre, brand legal protection, designing and implementing a corporate marketing plan, supporting business units with their marketing plans, developing and managing marketing campaigns, creating and supervising the implementation of omnichannel marketing strategies, defining and reporting on KPIs.

Supervision of corporate communication channels including websites, blogs, social media, content management and the development and implementation of marketing campaigns. Project leader for the development of a new corporate intranet. Working with HR department to develop and implement Employer Value Propositon. Management of the corporate and product branding.

Brand executive involved in 'Rebranding Indra' Project (defining brand strategy together with a branding agency, launching and implementing of corporate identity and applications worldwide, training and follow up of the new brand use, managing brand center). Defining and providing content to internal and external communication channels. Marketing coordinator for company branches. Selecting and coordinating suppliers such as creative, media and PR agencies involved in a branding project and daily marketing activities.

Working initially as a junior specialist and later as a senior specialist in an international IT and consulting company. Product marketing coordinator for several industries. Responsabilities included: defining marketing activities and creating commercial publications (catalogues, product sheets, newsletters), up-dating web information planning, organising and attending trade fairs, planning and supervising of advertising campaigns. Branding: launching and supervising of Soluziona trade mark (brand guardian)