Monika Lachner Piza personal email
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Driven by passion and innovation, I´ve been creating brand strategies focusing on consumers needs and increasing revenues for more than 10 years . I believe that "Success is on details", we live in a world full of products and opportunities that´s why the relationship among the BRAND and its COSTUMER should be our priority.We have to pursue brand loyalty developing a creative and innovative brand value for consumers.Dirigida por la innovación y la pasión por lo que hago, me he caracterizado a través de mi vida por ser una persona multitasking, orientada a la consecución de objetivos haciendo las cosas de una manera diferente y siguiendo mi slogan personal: el éxito está en los detalles.Crear es mi gran pasión, con más de 10 años de experiencia creando estrategias enfocadas en incrementar los ingresos de las compañías para las que he trabajado, he logrado entender que vivimos en un mundo consumista, lleno de opciones y productos. La clave del éxito está en diferenciarse a través de una relación profunda de la marca con sus clientes mediante una propuesta de valor.
Outsource Marketing Strategy
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Marketing ConsultantOutsource Marketing Strategy Jul 2017 - PresentGlobal Entrepeneur on Mkt and Digital Mkt strategy Developer
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Marketing And Corporate Affairs ManagerGrupo Lafise Sep 2011 - Feb 2016Costa Ricao Lead brand strategy focused on consumer and commercial necessities for every financial product in LAFISE, developing communication plans, promotions, and consumer activities to generate awareness and selling.o Database management of costumers and execution of communication plans on every consumer segment. o Planning, Management and accountability of annual marketing resources.o Accountable of strategic internal and external communication based on the Public Relations plan defined together with the Manager Board. o Analyze market dynamics with annual research plans designed in terms of brand necessities.o Media Investment Strategic Plans o Build Social Responsibility Annual Strategy and fundraising initiatives with costumers and stakeholders.o Innovation Promoter – product releases, digital expansion, bench mark.o Manager of a 3 people team and accountability of 7 outsource agencies. -
Sales Area ManagerBritish American Tobacco Aug 2009 - Aug 2011Costa Ricao Demand forecasting, KPI accomplishment controlling, sales strategy design and insights creation supporting decision-making on Organized Groceries and Horecas.o Monitoring monthly sales in terms of selling in and selling put to guarantee the accomplishment of volumes.o Price control and trade marketing management o Manager of a 7 people team in GAM o Deployment of staff trainings and tactical sales strategies with trade. -
Jr Brand Manager And Trade MarketingFlorida Bebidas Jul 2008 - Jul 2009o Accountable of negotiation with Organized Groceries and Convenience Stores in order to capitalize volume and communication. o Distribution Channel Development Strategy: product placement negotiation, planning and development of trade projects and trainings among national sales team of 3500 people. o Analyzing brand performance in termos of volume, coverage and key strategic segments in order to identify business opportunities.o Accountable of brand launches, follow up of KPIs and guarantee execution based on the brand strategy.o Annual budget controlo Build Brand and execution of plans based on market necessities and counteract competition, focusing on communication, promotions, consumer and trade activities to generate awareness and trial.
Monika Lachner Piza Skills
Monika Lachner Piza Education Details
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Marketing -
Chicago Weaving School -
Advertising -
Chicago Weaving School
Frequently Asked Questions about Monika Lachner Piza
What company does Monika Lachner Piza work for?
Monika Lachner Piza works for Outsource Marketing Strategy
What is Monika Lachner Piza's role at the current company?
Monika Lachner Piza's current role is Entrepeneur & Marketer.
What is Monika Lachner Piza's email address?
Monika Lachner Piza's email address is mo****@****ail.com
What schools did Monika Lachner Piza attend?
Monika Lachner Piza attended Esic: Business & Marketing School, Chicago Weaving School, Universidad Latina De Costa Rica, Chicago Weaving School.
What are some of Monika Lachner Piza's interests?
Monika Lachner Piza has interest in Social Services, Children, Innovacion, Cueros, Bolsos, Yoga, Environment, Education, Creatividad, Disaster And Humanitarian Relief.
What skills is Monika Lachner Piza known for?
Monika Lachner Piza has skills like Trade Marketing, Marketing Strategy, Marketing, Bags, Spanish, Marketing Management, Brand Management, Business Strategy, Social Media Marketing, Digital Marketing, Market Research, Market Planning.
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