Leading PR strategy and team in Benelux & Central Eastern European markets (Poland, Czech Republic, Croatia, Romania, Hungary, Slovakia, Slovenia)

- Leading PR strategy across 10 Central Eastern European markets (Poland, Czech Republic, Slovakia, Hungary, Romania, Croatia, Slovenia, Lithuania, Latvia, Estonia) to drive awareness, brand love and meet markets business objectives.- Successfully launched 8 new markets in 2021/22

Brands: Balenciaga, Bottega Veneta, Calvin Klein, Cavalli, Chloe, Miu Miu, Rimmel, Max Factor, adidas, Sally Hansen- STRATEGY: building, implementing and reporting a 360° external communication strategy in consistency with the international brand communication strategy, local business strategy and consumer insights for Poland and 6 EE markets,- BUDGET: planing and managing PR budgets for 8 brands (eg. Rimmel, Chloe, Miu Miu, Bourjois), - PR CAMPAIGNS: implementing integrated communication campaigns on major product launches and brand events,- NEW BRANDS: successfully launching new brands on Polish market (eg. Miu Miu), - MEDIA RELATIONS: building a media-mapping to identify the relevant role-players for the brand, building and maintaining strong relationships with media, influencers and content creators,- COVERAGE: Securing strong visibility and media coverage with diversity of angles for COTY brands, whilst driving excitement and visibility for new launches,- LEADING A TEAM of 6 PR experts- COOPERATION: close cooperation on a daily basis with Brand Managers, Trade Marketing, Sales and Corporate Communication teams,- TEAMING UP: with global teams and local agencies (eg. PR, media, digital, influencers, event, social media - including pitching and managing).

- Leading strategic initiatives to increase editorial brand visibility in media,- Managing PR activations (eg. strategic cooperation with LOT Polish Airlines),- Building and nurturing strong professional relationships with key media and outside partners,- Setting up partnerships to generate more traffic to points of sales and raise ATV (eg. weekly Douglas Beauty Street in-store events),- Event management (PR launches, new store openings, consumer in-stores events),- Corporate communication (Support and advise the Country GM on corporate communication topics, preparing interviews, communication with business media)

- Ensuring brand visibility in media,- Managing events (press conferences, brand events, fashion shows make-up backstages),- Creating press kits, press releases, e-mailings,- Managing strategic partnerships (eg. cooperation with top fashion designer Maciej Zień).