Monika Peterson Email & Phone Number

Illinois Region

Illinois, United States

Trained and developed new Business Development Specialists in effectively building relationships within healthcare organizations to grow brand awareness regarding services and increase census. Involved in sales support, target marketing, lead qualification, and referral follow up. Analyzed data to develop and prioritize sales strategies to increase placement requests at key accounts. Increased total facility census from 60% to 96% within three months. (Oct - Dec. 2017). Generated year over year growth with referral / placement requests by 38.6% for ProMedica Oak West Lawn Cluster. Increased referral volume with Advocate Christ Medical Center, Advocate Trinity Hospital, and OSF Little Company of Mary Medical Center, which were recognized by the Advisory Board "SNF Post-Acute Top Provider Q4 2021." Actively drove the implementation of new clinical programs into the centers including cardiac, nephrology, wound care, orthopedic, and behavioral health programs. Instrumental in the Pilot Program with Oak Street Health, resulting in the Post-Acute Network. Managed the Illinois Bone and Joint Caseload for 9 ProMedica Locations. Coordinated, hosted, managed, and attended various referral and community networking events to increase brand awareness and grow the business. Assisted with HR Recruitment Calls which resulted in reduction of agency use by 7%. Generated $20,000 for the Giving Tuesday Campaign, as the Ambassador Chair, for Pathlights, formerly PLOWS Council on Aging.

Evanston, Illinois

Supervised multi-site facilities Business Development and Marketing Departments in the Chicagoland and Northwest Indiana areas. Recruited, hired, trained, and developed new business development / marketing team members. Developed, implemented, and evaluated sales and marketing plans to ensure that census goals exceeded budget. Provided hands on-training leading to improved performance, productivity, sales, and customer satisfaction. Analyzed outcomes with the teams; strategically developed marketing action plans to ensure that census goals exceeded budgeted census. Reviewed facilities Mystery Shop Call Recording results to recommend, implement and monitor plans with the outcome to improving customer experience. Spearheaded the on-boarding of IRC Consultants Physiatrist Group and Paragon Clinical Nurse Practitioner Group which resulted in lowering hospitalization rates by 16%. Developed relationships with ACO's which resulted in partnerships with multiple facilities. Identified and assisted in recruiting key physicians to strategically partner with to develop "Niche Products." Planned and hosted "Ribbon Cutting Events" on new expansion projects at multiple facilities inviting networking partners and local businesses.

Skokie, Illinois, United States

Supervised all aspects of business development and admission departments at four facilities. Developed and instituted marketing plans and tools to meet census and profit goals.

Westmont, Illinois, United States

Supervised the marketing, social services, business office and receptionist departments at this 215-bed skilled nursing facility. Oversaw all aspects of business development and sales leading to an increase of overall census from 85% to 100% of total occupancy. Increased referral volume by 15%.

Evergreen Park, Illinois, United States

Successfully increased Medicare/Managed Care census to 50% of total occupancy. Assessed potential patients and counseled families on placement decisions.

Master Of Public Health - Mph, Health Administration

Bachelor Of Business Administration (B.B.A.), Marketing