Managing the Marketing and PR Departments as well as a countrywide external sales network of over 50 partners/ real estate brokerage companies, financial advisory and private banking companies.Conducting activities aiming to support the fulfilment of Qualia Corporate Group sales plans, including the creation of an external sales network for Qualia Development, and managing its growth.Developing the content of product and sales trainings and conducting these trainings for partners in Qualia Development’s external sales network (over 40 partner companies including over 500 advisors trained). Setting sales goals, motivating; developing motivational and loyalty programmes for the external sales network.Supervising the development of yearly marketing and PR plans for Qualia Development. Being responsible for planning and execution of the marketing and PR budget in Qualia Corporate GroupCoordinating the implementation of marketing strategies for individual development projects, planning and implementing marketing campaigns, events. Supervising and coordinating activities of external interactive and PR agencies.Identifying marketing communication channels for individual projects. Supervising the creation and updates of marketing materials, including project websites. Creating PR strategy for Qualia Corporate Group. Representing Qualia Corporate Group before the media and opinion leaders – performing activities of a spokesperson. Establishing and fostering relationships with the media, initiating and coordinating contacts of the Management Board and Qualia representatives with the media, preparing press releases. Creating external communication activities, especially all activities shaping the company’s image and relationships with its environment. Responsibility for specialized initiatives; media projects, sponsoring, events.

Identifying new target groups, developing sales and marketing strategy. Cooperating with the communities in which the target group participates.Developing and implementing sales and customer service standards, conducting training for sales personnel. Setting sales goals, creating a motivational system and enforcement of sales goals.Planning and managing customer communication, including marketing activities: organizing events and promotions. Starting close cooperation with Hard Rock Cafe, Jameson, and other brands connected with the target group.

Creating and being responsible for the PR and marketing strategy and budget.Monitoring activities of competitors.Creating product awareness in the selected market segments. Exposing quality and product differences between the K&P services and services provided by competing companies. Creating brand identity and visualisation systems.Establishing and fostering relations with the media, initiating and coordinating contacts of the K&P Management Board and Management with the media. Creating external communication activities, especially all activities shaping the company’s image and relationships with its environment.Identifying appropriate promotion channels for individual products and customer segments. Promoting the brand during seminars, fairs, and meetings of opinion-making circlesResponsibility for internal marketing, cooperating with HR to create a team which identifies with the brand and is oriented towards the success of the company.Cooperating with the management boards of customer companies as regards external communication during strategic projects conducted by K&P.Being responsible for special initiatives: media projects, sponsoring, events.Developing the content and conducting trainings for K&P Management Board and the management regarding communication with the media. Developing internal and external communication standards and being responsible for their observation by K&P employees. Analysing and monitoring the media marketDeveloping content and coordinating works connected with creating a new website, being responsible for its growth and updates.Developing messages and materials concerning K&P’s image.Being responsible for strengthening the brand identity of K&P and its system of values, as well as for devel.oping internal organizational culture.

Preparing materials on the most important political, social, and economic events.Reporting on subjects strategic for TV Polsat.Developing a vision of the direction of changes –restructuring of TV Polsat, for the President of the Mangagement Board.Cooperating with editorial offices of “Biznes Informacje”, “Biznes Tydzień”, and “Business TV”.Nominated by the editorial office of “Informacje” to the “PRESS” award in “Best news material of the year” category.Additionally:Cooperating as a reporter, and later a publisher with Manager Magazin and Synthesis Media in creating business-related programmes for TV Polsat.Representing TV Polsat during meetings with media representatives, concerning amendments to the Act on Radio Broadcasting and Television.