Business consultant for Life Science companies - Vedin affärsutveckling.

Synartro is a Swedish research and development company that develops improved treatments using patented delivery technology combined with existing proven drugs. The preclinical lead program, SYN321, is based on a novel therapy combining diclofenac covalently bound to hyaluronan for the treatment of osteoarthritis (OA), a disease that today leaves up to 50% of patients without adequate pain relief. The company’s initial focus is in knee OA with the potential of further expansion.

Medtech company with hospitals as key customer. Responsible for the company’s strategic and operational growth. Key focus market and sales expansion in Sweden and internationally (the latter through distributors). Won export price. Business- and organizational development incl. change management.Medicvent belongs to the Serendipity/Sdiptech Group.

Develop and execute the global marketing plan and product life cycle management for the Ventilation product portfolio (sales approx. 1300 MSEK). Successfully launched a completely new ventilator in a new segment. Repositioned Maquet’s own ventilation mode from a niche position to a larger segmentTook the initiative to a big comparative user study of Maquet’s premium product and its key competitors, successful outcome, published in "Critical Care". Support the regions and sales companies. Drive product development together with R&D. Recruit and develop team.

I work as Business Coach and as a business development consultant, primarily assisting small Life science companies with strategy, planning, marketing & business development and communication.

I was leading the service function at Nynäs Castle and Oknaskolan. I was also focusing on marketing, communication and organizational development of primarily Nynäs Castle as a tourist destination.

I was responsible for the commercial aspects of business development in Meda, mainly corporate and product acquisitions. I searched for opportunities, handled contacts with potential partners, negotiated and prepared board presentations. I also worked with Communications & Investor relations.

I lead a group of market analysts and controllers (10 persons) that acted as decision support for AstraZenecas business in Sweden. We were responsible for forecasts and budgets for sales and costs for short and long term. We developed decision bases for new activities, product aquisitions and product sales. We looked for new business opportunities and new ways of introducing our products. We were part of the product teams, developed brand plans, followed up results and proposed new activities. Portfolio prioritisation and optimal resource allocation were other areas we worked with.

I led a group that was accountable for the Supply Chain for AstraZeneca’s Primary Care products (e.g. Nexium, Losec, Symbicort, Crestor). We ensured that there was supply during the whole life cycle, ie for clinical studies, for launch and up until the product is withdrawn from the market. We followed the lean concept; reducing lead times and stocks with the overall aim of eliminating all activities that do not bring any value to the customer.

1999 up until January 2006, I worked as Director Global Planning, leading a group of 9 people, placed in Södertälje and Manchester respectively. Global Planning ambition was to facilitate the development of brands that truly meet the needs of our customers and to create the best platform for strategic thinking and optimal decision making. We introduced a common way of doing ”marketing planning” across AZ to get much stronger links between global and local strategies as well as much better visible links between the strategic and the operational plans/tactics. This project was closely linked with the AZ wide Marketing Excellence program - raising our game in Marketing.

I started my career in Astra in 1987 as a market analyst. I analysed our sales performance, worked with Marketing Company plans, budget plans, launch plans and evaluated new market opportunities. We did competitor surveillance and generally supported the CEO of Astra. During six years I focused on business development and licensing. I also held the position of Director International Pricing. I was manager from 1990.

Europeiska Ferieskolan (EF) Cultural Tours . Malmoe Sweden & Madrid SpainManager of Spain, Portugal, Greece EF Cultural ToursSelling cultural tours to North American high school classes and finding and negotiating hotels, transports, agencies etc. to develop the tours. I was also responsible for the office in Madrid.