Monil Mehta Email & Phone Number

Mumbai, MH, IN

London, GB

Atlanta, Georgia, US

Champaign, IL, US

• Consulted the university personnel in building an organized social media communication channel for prospective students
• Conducted virtual information sessions to ensure efficient engagement and built strategies to ensure seamless virtual onboarding of students for onlineclasses to be conducted by the iSchool
• Updated and maintained the iSchool website with diverse content accumulated from numerous sources including surveys and videos of alumni andprofessors creating a more interactive platform for prospective students

• Designed Tableau dashboards to track customer retention metrics & helped sales team with data driven insights, enhancing the profits by 10% in Q3
• Redefined the target audience for product’s marketing campaign, resulting in 3% conversion rate vs previous rate of 1.8%
• Strategized marketing campaigns by analyzing page clicks, keyword hits, search engine traffic and provided strategic insights to senior leadership

• Led an initiative to enhanced user experience based on collective reviews for final product launch
• Created product launch roadmap by designing go-to market strategy using comprehensive in-house research and market surveys
• Performed cluster analysis & identified insights for customer service metrics, enhancing Q2 profits by 5%
• Fragmented the product and redesigned it using AGILE development methods, improving accuracy of performance by 20%
• Performed A/B testing for solving customer pain points which included ambiguous UI elements

• Provided strategy consulting and developed a business model for a service-oriented start-up by designing an investment proposition
• Implemented ETL pipeline by using structured and unstructured datasets and performed exploratory data analysis to extract various insights
• Carried out risk analysis to design performance reports and analyzed the client’s position with respect to competitors for market entry and positioning

• Established an online presence of the company by reviewing and refining sensitive information while working with external team of developers
• Assisted the top management to understand how the web portal works to add and update information and how to track online activities of the website
• Instructed the company’s personnel about managing online presence across various platforms through social media marketing using Google AdWords

• Researched extensively across the consumer base to understand the company’s target market to develop more effective business strategies
• Analyzed the company’s customer behavior from over 10,000 users to evaluate their likes and dislikes, shopping trends and seasonality in behavior to provide a more complete user experience and redesigned their customer.
• Assisted the company in reforming the business processes, integrated multiple process improvements, and worked on the development of statistical business models. This helped improve the sales of baby products by 11%

Master'S Degree, Management Information Systems, General

Bachelor'S Degree, Computer Science