Monica Lin Email & Phone Number

• Played an integral part in launching Honda and Acura's new Digital Marketing Resource (DMR) sites (accessible by dealers and agencies), which house digital and print marketing assets• Oversees quality of work to ensure deliverables are at the highest standards• Handles the day-to-day communications with client and agency partners• Led the launch of Honda and Acura's integration of a new automated social sharing tool on the DMR sites, trained clients/dealers/agency partners/colleagues on how the platform works, and hosted webinar training sessions• Creates estimates and scopes of work for new programs, and oversees billing responsibilities

• Played a key role in developing and strengthening client relationships through daily communication tactics and weekly in-person meetings• Managed a team of Senior Account Executives to ensure the successful delivery of direct mail, email and social campaigns for Mitsubishi’s CRM program• Identified growth opportunities that are in line with the client’s goals and vision

Tbwa\Chiat\Day

• Temporarily assigned to manage the daily work flow of direct mail and email campaigns for Infiniti’s Owner Connection Program• Developed and executed campaign briefs based on project scope, client expectations and internal recommendations• Managed vendor relationships to ensure deliverables were completed on time, on budget and on strategy

El Segundo, Ca

• Led internal team to successfully execute numerous email campaigns for Bank of America from conception to launch• Established problem solving skills and worked vigorously to meet constant deadlines under extreme pressure• Became a trusted advisor by developing and cultivating strong client relationships • Championed the application of innovative solutions to support the client’s aggressive mobile initiative• Worked collaboratively in an agency team environment to successfully develop and execute strategic plans• Developed campaign-management tools: estimates, project briefs, campaign presentation decks, and reporting documents to improve efficiencies and promote knowledge sharing

Laguna Beach, Ca

• Utilized online market research tools for the purpose of creating branding and marketing communications plans for numerous existing and prospective clients• Effectively set priorities and deadlines to accomplish multiple project expectations in a timely manner• Successfully planned and executed year-long media schedules• Actively worked as a liaison between clients and company to streamline and execute client approvals for media placement in newspapers, magazines, and online advertising• Communicated closely with vendors and clients daily which in turn improved customer satisfaction and increased sales• Encouraged team building to achieve greater communication, efficiency, and productivity to ultimately create an optimal working environment

Orange, Ca

• Expanded direct marketing through door to door Business to Business sales• Met with potential clients on a daily basis to monitor and close business accounts• Hired, trained, and supervised sales associates

Whittier, Ca

• Selected for intensive 10-week customized internship as first intern manager• Applied highly-detailed individual input in the implementation of corporate plan-o-grams to create an effective floor plan that promotes positive consumer behavior• Determined product placement in collaboration with team to choose most effective displays