• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.• Evaluated target market research and adjusted strategy to address competitive influences and changing market.• Successfully launched offline and online consumer targeting and marketing strategy.• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.• Created innovative strategies to drive customer engagement.• Oversaw 12-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.• Collaborated with designers, agencies and editorial team on marketing materials.• Managed annual marketing budget in excess of US$10M.• Created and deployed successful strategies underpinning significant growth in data, mobile and home areas.• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.• Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and leveraging relationships with suppliers• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs• Collaborated with senior sales, commercial, B2B, Home, technical, HR, and other business development executives to create best practices marketing initiatives and maintain marketing materials for online and offline communication• Devised and deployed online marketing plans with strong and engaging social media, viral video campaign and digital strategies• Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors• Briefed senior executives on monthly projections, product launches, and other marketing plans• Identify and leverage influencers, brand ambassadors to promote company products and services and help to build a positive brand perception• Worked closely with Foundation to increase awareness on special needs, help to raise funds, highlight the significant contributions the Foundation accomplishes every day in the areas of community, education and special needs• Plan, execute and report on sponsorship activities through partnerships which resulted in increased revenue, awareness of products and services and data education programs• Transformed corporate website and social media platforms to better engage customers and promote sales

I was the guardian of the brand, the eyes and ears of the company, ensuring each element of advertising upholds the brand values and guidelines set by the Group office. This includes conduct research, hold focus groups to capture customer sentiment and suggest short and medium term fixes. Design and develop concepts for promotions and services, compile a full 360 plan, involving all areas of the business to advertising to a set target audience. Approve all collaterals from concept to execution and set advertising and media budgets campaigns.Primary responsibilities:Develop advertising campaigns, including TV ads, commercials, ads for radio, pay-per-click, banner, and other Internet ads.Monitor and measure ad effectiveness and optimize if and when needed.Create, review, approve, and revise copy.Oversee media buying.Work with account executives to come up with ad campaigns.Select agencies and suppliers to partner with.Work with sale, products, gsm, home entertainment and business to generate ideas for the campaign.Train, motivate and guide designers and executives to ensure optimal output.Prepare budget for media and advertising for campaigns.Select appropriate media for each promotion or campaign.Manage production house, media agencies, graphic artists and maintain great relationships with suppliers.Present campaigns during pitches to internal and external stakeholders.Manage and utilize the budget efficiently.Select talent for radio, print and commercials.Co-ordinate and manage from planning to execution of TV, radio, and print shoots.

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.• Developed innovative and targeted collateral to support overall branding objectives.

• Contributed to creative process through original ideas and inspiration.• Researched industry trends and evaluated competitive products.• Fostered highly communicative, collaborative team culture on all visual product projects.• Preserved branding standards of assigned accounts.• Anticipated design issues and proved to be proactive in developing effective solutions.• Mentored junior artists on creative processes.• Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.• Worked with local media houses to build media strategies that drove the business' KPIs

• Developed creative design for marketing packages, including print materials, brochures, banners and signs.• Created aesthetically-pleasing advertisements that complemented products.• Created designs and collaborated with all segments of the business