Monique J. Smith

Monique J. Smith Email and Phone Number

Business Owner and Independent Contractor @ Chimeric Marketing
Washington, DC, US
Monique J. Smith's Location
Washington DC-Baltimore Area, United States
About Monique J. Smith

Innovative Business Owner, Marketing Consultant and Program Analyst-Accomplished Business Owner with a proven ability to develop and implement media strategies on million dollar accounts that support both agency and client business objectives.• Strong collaboration, communication, and problem-solving skills proven through successful stakeholder engagement; analyzed and evaluated ROI reports, identified areas of opportunity, wrote and presented proposals for program improvements based on results to management and clients. Resulted in YOY growth.• Planned and led multiple projects, focusing on creative ad design, research, account growth and profitability. • Lead process improvement and program management projects to improve efficiencies. Developed and wrote processes that streamlined workload; delegated responsibilities that ensured program goals/objectives were met.• Demonstrated ability to analyze policy and write clear process steps for different audiences;  Coordinated with internal and external stakeholders to establish project scope of work, goals, and requirements to ensure that deliverables were met and standards were enforced.• Successfully managed multi million dollar digital and print campaigns that generated leads and revenue. • Recognized as a strong and respected leader dedicated to training, developing and managing teams to achieve success.Specialties: Client Relationship Management, Media Planning, Market Research, Branding and Identity, Creative Development, Print Advertising, Digital Advertising, Social and Mobile Marketing campaigns, Reputation Management, Website Development, Performance Tracking and Reporting, Email Marketing, Text Marketing, Budget Planning and Management, Employee Training and Development, Web Design, Analytics and Project Management

Monique J. Smith's Current Company Details
Chimeric Marketing

Chimeric Marketing

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Business Owner and Independent Contractor
Washington, DC, US
Monique J. Smith Work Experience Details
  • Chimeric Marketing
    Business Owner And Independent Contractor
    Chimeric Marketing
    Washington, Dc, Us
  • Chimeric Marketing
    Business Owner / Independent Contractor
    Chimeric Marketing Apr 2017 - Present
    Maryland
    Execute brand-building and lead generation programs for print and digital campaigns valued at $2M. Oversee various email marketing campaigns, creative ad templates, tracking and performance measurement and CMS. Present program recommendation to increase ROI. Negotiate pricing and new opportunities with vendors, publishers and media platforms. Track product line sales and costs by analyzing sales, expense, and new business data. Website development.
  • Dsg (Directory Systems Group)
    Marketing Consultant
    Dsg (Directory Systems Group) Apr 2017 - Present
    Malvern, Pa
    Client Service-program management, publisher negotiations, performance tracking and reporting, media buying.
  • Bvk
    Marketing Consultant
    Bvk Apr 2014 - Mar 2017
    Carlsbad, Ca
    Planned and executed multi-tiered campaigns in print and digital. Managed client’s program reducing Cost per Sale by 10% through media buying strategies and publisher negotiations to lower cost. Streamlined operational process for servicing 40 Regional Operating Director and 700 locations to increase productivity by eliminating 16 hours per month without compromising quality. Develop responses to RFPs and inquiries, developed, analyzed and presented proposals.
  • Kda Group Inc.
    Account Director
    Kda Group Inc. Jul 2008 - Apr 2014
    Greater Los Angeles Area
    • Achieved consistent account growth (11% YOY) and profitability• Developed media strategies and managed $8M in sales. Negotiated $30M in annual publisher discounts and pilot programs resulting in exceeding client expectations• Consistently increased ROI and improved Cost per Call and Cost per Sale YOY through call-tracking measurement and employment of media buying strategies• Streamlined processes, hired, trained and managed team of employees to service 45 Field Managers and advertise 550 client locations nationwide• Developed and presented targeted media plans for 550 locations that lead to growing account value by 30% through client fact-finding meetings, conducting research, and utilizing marketing data• Lead efforts in client research to develop creative ads that strengthened brand recognition - Winner of industry award for Best Integration in Print Media and Integrated strategies with client agency partner• Produced, managed, monitored and reported client budgets for all campaigns. Provided monthly reporting analysis to client with insight and recommendations to meet budget requirements
  • Kda Group Inc.
    Senior Account Executive
    Kda Group Inc. 2006 - 2008
    Greater Los Angeles Area
    • Managed print, radio and digital advertising programs, earning award for Highest Percent Growth and Highest Dollar Growth Award in LA office. • Oversaw call tracking performance program. Provided monthly reporting analysis with advertising renewals to clients with insight and recommendations to increase ROI and meet budget requirements.. • Created and implemented Strategic Marketing Plans and Client Growth & Development Plans for key accounts leading to proposals that introduced new advertising opportunities and account value growth.• Oversaw Print program that achieved the agency’s highest ratings in client satisfaction conducted through client survey of 45 Field Managers, Regional Operating Directors and Regional VPs
  • Ketchum Advertising (Omnicom Company)
    Account Executive
    Ketchum Advertising (Omnicom Company) Jul 1999 - Jul 2006
    Greater Los Angeles Area
    • Gained client approval on advertising placements, ensured media buys were placed accurately with publishers.• Served on company-wide task force as the Los Angeles Office representative to assist developers in the design and development of new order entry system – a reporting and market planning system that utilized modern technology to streamline procedures and create efficiencies on program management
  • Cornerstone Real Estate Advisers, Incorporated
    Fund Marketing Assistant
    Cornerstone Real Estate Advisers, Incorporated Jul 1996 - Jun 1998
    Hartford, Connecticut
    • Assisted in the layout and production of multiple investment proposals that marketed a multimillion-dollar real estate portfolio.• Assisted investors, engineers, and attorneys with materials in their review of property documentation.• Responsible for publishing reports on company collateral in vault.

Monique J. Smith Skills

Online Advertising Marketing Media Planning Advertising Creative Direction Leadership Crm Integrated Marketing Market Planning Digital Marketing Mobile Marketing Social Media Marketing Online Reputation Management Employee Training Professional Mentoring Account Management Project Management Project Planning Presentation Skills Search Engine Optimization Search Engine Marketing Local Marketing Print Media Marketing Strategy

Monique J. Smith Education Details

Frequently Asked Questions about Monique J. Smith

What company does Monique J. Smith work for?

Monique J. Smith works for Chimeric Marketing

What is Monique J. Smith's role at the current company?

Monique J. Smith's current role is Business Owner and Independent Contractor.

What schools did Monique J. Smith attend?

Monique J. Smith attended Johnson & Wales University, Johnson & Wales University, Johnson & Wales University.

What skills is Monique J. Smith known for?

Monique J. Smith has skills like Online Advertising, Marketing, Media Planning, Advertising, Creative Direction, Leadership, Crm, Integrated Marketing, Market Planning, Digital Marketing, Mobile Marketing, Social Media Marketing.

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