Graphic Design, Branding, Copywriting, Ghost Writing, Web Design, Front-end Web Development, E-Commerce Design and Development for small to medium enterprises and local bloggers.

• Planned and implemented multi-platform marketing campaigns that align with business objectives, and optimised based on performance data • Oversaw 360º creative and marketing aspects of campaigns – from planning social media calendars, paid ads, crafting press releases, media invites, to online marketing visuals and supporting retail assets • Effectively managed campaign budget that resulted in optimal allocation of resources for maximum impact• Collaborated effectively with business managers to refine and propose store communications & branding, and achieve intended results through creative solutions• Managed partnerships, KOLs, media and PR matters to build relationships that drive brand awareness and conversions • Stayed up-to-date on the latest trends, identified marketing trends and key opportunities for innovation and differentiation• Maintained a comprehensive E-Commerce and Marketing documentation system and thoroughly managed creative assets, ensuring readily available resources for all marketing initiatives• Deep backend e-commerce involvement from sales performance tracking and analysis, uploading products, managing promotions and mechanics, creating stellar landing pages, and front-end development• Routine management of website SEO strategy, implementation & monitoring

• Led, coached and managed a team of junior designers, interns, and marketing executives to deliver high-quality projects• Spearheaded art direction of campaigns from pre-production to post-production, as well as managing timelines, resources, and budgets to achieve on-time delivery• Captured visually stunning food and product photography, including prop sourcing and set and food styling for on-brand results• Produced visually engaging graphics and videos for online and offline use to communicate brand identity and key messages, ensuring consistency across all brand touchpoints• Design and copywriting for newsletters relating to campaigns, product launches, promotions, etc. • Designed and developed unique eye-catching packaging that resonates with target audiences and aligns with brand values• Created impactful presentation decks for internal and external stakeholders• Visual merchandising for roadshows and fairs • Developed systems to effectively manage marketing assets, media library, social media, and others

Sole Creative Designer managing all creative needs of an established local baking studio – operating across all three departments (Retail, Customisation, and Baking Classes). My work revolves around keeping the company's identity & branding in check, art direction on small-to-medium-sized campaigns, social media management, food photography, newsletter management, and website maintenance.

I produce content in the form of social media posts, photos, and graphics that go hand-in-hand with my food and travel guides for the Philippines' Top Food and Travel Blog, Our Awesome Planet (www.ourawesomeplanet.com)• Produced over 70 articles for the blog, with the highest reach at 14,000+ readers• Designed thumbnails for blog articles and YouTube videos• Liaised and collaborated with local restaurants and hotels for reviews and product launches. Partners include Resorts World Manila, Hilton Manila, Marco Polo Ortigas, North Luzon Expressway, Royal Caribbean International, Taiwan Tourism Bureau, Department of Tourism Philippines, etc.• Developed branding for two sub-projects: Ultimate Taste Test and Awesome School• Represent the company in local and overseas press junkets (Shanghai, Taiwan, Indonesia, Singapore, Malaysia, and Thailand)• Website and Newsletter Subscription Management (InfusionSoft)

Responsible for creating marketing collateral such as product packaging, flyers, brochures, and others for Hospeco Australia and its clients.

• Designed and developed websites built on Wordpress• Streamlined project workflow by developing client questionnaires, estimated timelines, and pitch templates• Liaised directly with clients with regards to project direction and deadlines• Managed the company website and e-mail accounts by ensuring regular backups were made and troubleshooting any issues• Provided mentorship to summer internsCompleted Projects:• www.canyon.ph• www.isabels.ph

• Conceptualize, direct, and produce photoshoots for collections• Oversee the creative direction of Lookbooks

Design and Marketing• Kickstarted a marketing plan for future digital media expansion of the company• Designed all marketing collaterals including but not limited to sales catalogs, product flyers, product labels, and EDMs.• Liaised with printing suppliers to ensure top-notch quality of BTL marketing materials and product labels• Managed the company's website and e-mail accountsSales Support• Built pricing calculators for product lines with customization using Microsoft Excel• Formulated a Cost Comparison Calculator for toilet papers vs. hand dryers using Microsoft Excel• Designed a Client Management system for weekly and monthly reviews of the Sales Team using Google Forms• Formulated an Electrical consumption calculator for the hand dryer line (http://www.hospecoonline.ph/hand-dryer-vs-paper-product-cost-comparison/)• Sourced raw materials for new product linesAccounts Management/Sales• Handled accounts together with the in-house team with average total monthly sales of >Php 800,000

Developed websites, produced collaterals and materials for social media marketing and advertising campaigns for accounts such as: Nurture Wellness Village, HomeTime Fitness, Franck Provost, and Buffalo Wings 'n Things.

Assisted in food photography and food styling, and designed in-store materials for Chef Laudico's Pugon Roasters under the mentorship of Tender Blender founders.

Designed and developed websites, and produced social media collaterals for accounts such as: CrownAsia and Pueblo de Oro.

Designed 20+ pages for the book: "Gives Me Hope: 127 Most Inspiring Bite-Sized Stories"