- Initiating & managing full rebranding strategy and roll out- Initiating & managing long-term 360 brand strategy across all channels;- Management marketing department activities & team of 4- Member of 10DAYS management team

MWE offers a complete package of branding-, design- and marketing management services, both online and offline. Result driven, down to earth and hands on. For start ups, scale ups and businesses that have been around for a long time.Specialties: Branding, marketing communication, interim management, e-commerce, events, PR, strategy, consultancy, project management, international marketing, online marketing, positioning, creative industry, fashion industry.

- Brand strategy Wikkelhouse (modular, sustainable housing concept);- Project lead brand movie 'This Is Wikkelhouse';- PR & Marketing strategy & project management;- Social Media management.

- Project lead digital brand campaign- Ad Interim manager Marketing Department

A creative marketing & communications studio based in Amsterdam. With our feet on the ground and our eyes on the stars, Upmost helps crystallize and realize the potential of a selected group of clients. Amongst others: Pizza Beppe, Fatboy, KM Yachtbuilders, Wikkelhouse.

- Responsible for development long-term 360 brand strategy;- Set up organizational structure marketing department & team- Start up e-com & online marketing activities (incl social strategy and recruitment team);- Develop seasonal campaigns & product strategy for BtB, PR, social media, retail, wholesale and e-com.

- Set-up structure seasonal 360 marketing campaigns BtB and BtC;- Marketing strategy positioning new Vingino mono-brand stores;- Start up e-com & online marketing activities and social media strategy.- Development brand book & formulate brand guidelines.

- Set up organizational structure marketing department & team;- Restructure seasonal marketing activities;- Restructure budget;- Improve collaboration with departments E-Com and Buying;- Project management campaigns;- Marketing strategy & launch private labels 'Airdate' and 'OTR'.

- Restructure marketing strategy development processes;- Develop brand handwriting;- Structure internal communication processes between departments (E-com, design, sales, marketing);- Restructure marketing budget;- Develop seasonal campaigns & product strategy for BtB, PR, social media, retail, wholesale and e-com.

Responsible for developing and maintaining G-Star global brand marketing strategies to meet agreed objectives, overseeing all marketing and PR activities from a 360 perspective.Responsibilities:- 360 marketing management for global marketing activities and product launches (for example brand campaigns and product specials); - Develop seasonal marketing plans according to the brief of strategy department. - Develop 360 awareness strategies for G-Star key international markets. - Head of global marketing staff ( A total of 28 Marketing Project Managers, PR managers and Retail Marketing team).

Oversee development, budget and organization of G-Star brand campaigns, seasonal retail marketing calendar, BtB specials and collection communication. Responsible for development of all POS materials, windows (mono & multi-brand), key account activities, mono-brand marketing activities, online specials, narrow casting.Responsible for all BtB communication (digital showroom books of collection, house books, denim manual, organization of fairs, fashion shows, customer events) and BtC specials (sponsoring, crossover marketing specials, and brand activation specials).

Manager G-Star Brand Activation Department. Responsible for a team of 12 project managers who coordinate all (international) events, fashion shows, trade fairs, key account activities and brand activation specials.

Supervisor G-Star Projects Department, responsible for project management of all (international) events, brand activations, fashion shows and special projects.As of 2006 also supervisor of G-Star PR Department, responsible for execution operational press activities.