Monique Baats Email & Phone Number

Amsterdam Area

Amsterdam Area, Netherlands

As Account Director, I carry both commercial and substantive responsibility for some of our largest accounts (A Brands). As an online forerunner, I am aware of all the ins and outs in the field of data, digital marketing, media and e-business, and continuously contribute to the level of knowledge and expertise within our organization and our customers.► digitalAudiencedigitalAudience connects your 1st party data to online platforms. Our partnership with premium publishers enables us… Show more As Account Director, I carry both commercial and substantive responsibility for some of our largest accounts (A Brands). As an online forerunner, I am aware of all the ins and outs in the field of data, digital marketing, media and e-business, and continuously contribute to the level of knowledge and expertise within our organization and our customers.► digitalAudiencedigitalAudience connects your 1st party data to online platforms. Our partnership with premium publishers enables us to connect offline data to online marketing. We help advertisers and agencies to get a full and rich customer profile through data analysis. Create Look-A-Likes of your high value customer and utilize our rich profile database and activate through our direct DSP/DMP integrations.► ToolingThrough the socialAudience tool, specific data can be easily added to your Facebook ad account. On top of that, you can create audiences in Facebook which resemble those of socialAudience; Lookalike Audiences.► InsightsGain extra insights into your target audience by analyzing your 1st party data, CRM, website our campagen data. this will enable you to communicate the right message to the right type of customer.► CRM onboardingDeliver relevant cross-channel marketing campaigns to your desired audiences across offline and online channels at scale Show less

Amsterdam

As key accountmanager I contribute daily to the realization of a high performing culture. Within our sales organization, I am focused on results and performance. I translate our sales strategy into tactical and strategic advices and plans that the business needs to be able and remain viable.► In my role I am responsible for the commercial introduction of the cross media platform De Ondernemer, B2B platform, of de Persgroep. Together with a dedicated project team I developed a magazine… Show more As key accountmanager I contribute daily to the realization of a high performing culture. Within our sales organization, I am focused on results and performance. I translate our sales strategy into tactical and strategic advices and plans that the business needs to be able and remain viable.► In my role I am responsible for the commercial introduction of the cross media platform De Ondernemer, B2B platform, of de Persgroep. Together with a dedicated project team I developed a magazine, a weekly Branded Content page in our 13 regional newspapers, website and social media platform. On the commercial site I was responsible for the development and launch of various cross media, branded content partnerships . See projects for complete overview.► Following the acquisition of Synpact, October 2016, I am responsible for the sales integration of Synpact and De Ondernemer | de Persgroep, among others:- Pricing policy - Proposition development - Sales development (regional 180ft and national 40 fte) Show less

Amsterdam Area, Netherlands

► In my role I was responsible for expanding & developing new business as Ematters was growing fast in the field of:- Email marketing- Display advertising- RTB- Social Advertising- Analytics- SEAI succeeded to gain new business in the sections of retail, advocacy, automotive, banking and technology.

Amsterdam Area, Netherlands

Supporting Sales Director to expand and develop online media sales, as NRC Media was in transition from single media to Cross Media publisher. Specially for the retail and interior industries, I developed a number of cross-media concepts: - Made in Italy / Made in Holland. A glossy magazine, online spinoff & event where 6 partners (fashion, shoes, automotive, interior, food & beverage) connect to NRC. Roll out spring 2015.- Wine Guide on- and offline: AH, Gall & Gall, By the… Show more Supporting Sales Director to expand and develop online media sales, as NRC Media was in transition from single media to Cross Media publisher. Specially for the retail and interior industries, I developed a number of cross-media concepts: - Made in Italy / Made in Holland. A glossy magazine, online spinoff & event where 6 partners (fashion, shoes, automotive, interior, food & beverage) connect to NRC. Roll out spring 2015.- Wine Guide on- and offline: AH, Gall & Gall, By the Grape, Lidl. - Concept for NRCQ.nl: (E) Retailer as sponsered partner. Show less

Amsterdam Area, Netherlands

Manager of a team of 3 key account managers and 1 sales support within Marktplaats Automotive. Focus on top 600 car companies in the Netherlands, including dealer holdings & leasing companies. Developed and successfully launched the concept 'Occasion Label', which is a collaboration between car dealers and importers. Launching partners: Volkswagen Seat, Audi & Renault.Membert of the extended management team.

Amsterdam Area, Netherlands

As Key Account Manager I contributed in retaining and expanding partnerships with corporate advertisers within the Finance & Energy industry. I developed & integrated omnichannel (tablet, mobile & desktop) concepts, first native advertising and financial targeting ie: ABN Amro, Centraal Beheer, ING. Projectmanager on adspots on the renewed Marktplaats website. Involved in the launch of Marktplaats Media Private Exchange: automated trading.

Amsterdam Area, Netherlands

As Senior Online Account Manager I support the Sales Director in expanding and developing online sales, as IDG was in transition from single media, to crossmedia publisher. Therefore I developed various concepts for ie. HP (first advertiser advertising banners with live tweets), social campaign at the introduction of a new Canon camera.

Amsterdam Area, Netherlands

As sales manager I managed a team of 4 key account managers, 1 traffic employee, 1 marketer. Our main focus was accountancy, energy, public sector etc. In addition, I was responsible for recruiting and training new staff and pay an active contribution to the sales target.Membert of the extended management team.

Amsterdam Area, Netherlands

Responsible for advertisers in the public sector, human resources, education / training, media / advertising agencies and pharmaceuticals. Websites: elsevier.nl, fem.nl, beleggersbelangen.nl, zibb.nl and bizz.nl- Advising clients in their marketing communication strategy regarding online advertising- Achieving sales targets in money, volume and market share - Author of online sales policy- Developing and implementing sales promotions and incentives- Developing… Show more Responsible for advertisers in the public sector, human resources, education / training, media / advertising agencies and pharmaceuticals. Websites: elsevier.nl, fem.nl, beleggersbelangen.nl, zibb.nl and bizz.nl- Advising clients in their marketing communication strategy regarding online advertising- Achieving sales targets in money, volume and market share - Author of online sales policy- Developing and implementing sales promotions and incentives- Developing various marketing activities- Consultative Selling - Coaching (junior) online account managers throughout the whole company. Show less

As Senior Account Manager I was responsible for the ad spend in human resources and public sector. During this period, coaching of the sales and traffic department and from May 2005 sales manager ai of the sales and traffic department..Refocus from print to online.Magazines and event: P&O Actueel, ArboMagazine, Sociaal Bestek, Flexmarkt, Personeel & Salaris Vakdagen.Overheidsmanagement, VNG Magazine, Alert, tijdschrift voor de Politie, Contrast, Speeltuin. - Advising… Show more As Senior Account Manager I was responsible for the ad spend in human resources and public sector. During this period, coaching of the sales and traffic department and from May 2005 sales manager ai of the sales and traffic department..Refocus from print to online.Magazines and event: P&O Actueel, ArboMagazine, Sociaal Bestek, Flexmarkt, Personeel & Salaris Vakdagen.Overheidsmanagement, VNG Magazine, Alert, tijdschrift voor de Politie, Contrast, Speeltuin. - Advising advertisers on their marketing communication strategy: print and online advertising.- Achieving sales targets in money, volume and market share - Developed and implemented sales promotions and incentives, sales.- Developed various marketing activities.- In cooperation with various publishers developed and implemented new advertising products, including the career portal for Elsevier.nl. WAO-file on Zibb.nl and print special Career and Technology Update.- Consultative Selling Show less

Responsible for recruitment advertisements in the field of industry, construction and ICT. Focus on print.

Den Haag

RPN Radio Sales was the sales department of City FM Rotterdam, Den Haag, Amsterdam and Utrecht, Stads Radio Rotterdam and Stads Radio Den Haag.Manager of a team of 6 key account managers, 1 sales support and 2 marketers. P&L responsible for the advertising sales for CITY FM, Stads Radio Rotterdam and Stads Radio Den Haag.Together with the program managementteam I developed various events ie Hands on the Car, which was rolled out in 4 cities simultaneously. Renault Netherlands was the… Show more RPN Radio Sales was the sales department of City FM Rotterdam, Den Haag, Amsterdam and Utrecht, Stads Radio Rotterdam and Stads Radio Den Haag.Manager of a team of 6 key account managers, 1 sales support and 2 marketers. P&L responsible for the advertising sales for CITY FM, Stads Radio Rotterdam and Stads Radio Den Haag.Together with the program managementteam I developed various events ie Hands on the Car, which was rolled out in 4 cities simultaneously. Renault Netherlands was the main sponsor.Membert of the extended management team. Show less

- Responsible for planning, coordination and monitoring of the activities as stated in the overall business plan. Also responsible for a timely implementation.- Initiate and as project manager responsible for complex and (product) segment on rising product development and product adaptation projects related to personal housing insurances. Both inside NN and in collaboration with other parts of ING.- Feasibility Study as part of product development and formulation of criteria and… Show more - Responsible for planning, coordination and monitoring of the activities as stated in the overall business plan. Also responsible for a timely implementation.- Initiate and as project manager responsible for complex and (product) segment on rising product development and product adaptation projects related to personal housing insurances. Both inside NN and in collaboration with other parts of ING.- Feasibility Study as part of product development and formulation of criteria and conditions. Show less

- Responsible for planning, coordinating and monitoring the sales plan for the international sales department. Also responsible for a timely implementation.- Managing and coaching of sales representatives in France, Switzerland, Austria, Spain, Italy, America, Sweden and Denmark.- On a regular basis contacting of the various foreign advertisers and media agencies in collaboration with the local sales representative. - Developing and implementing sales promotions and incentives.-… Show more - Responsible for planning, coordinating and monitoring the sales plan for the international sales department. Also responsible for a timely implementation.- Managing and coaching of sales representatives in France, Switzerland, Austria, Spain, Italy, America, Sweden and Denmark.- On a regular basis contacting of the various foreign advertisers and media agencies in collaboration with the local sales representative. - Developing and implementing sales promotions and incentives.- Develop and implement marketing activities for the magazine Domicile: a magazine for expats. Show less

N/A Management

Leadership Development

Education record

Main subjects: - Webvertising - Marketing Analyses - Online Marketing - E-sales

Consultative Selling

Education record

Education record

Education record

Education record

Main subjects: - Marketing Management - Retail Marketing - Marketing Strategy - Tourism Marketing

Bs, Commercial Economics And International Management

- Graduation thesis. Marketing policy for Holland Flower Auction Naaldwijk, in February 1994 to June 1994. - Marketing & Export trainee.

Bachelor Of Science (Bsc), Hotelmanagement

Food & Beverage trainee at Golden Tulip Barbizon Centre in Amsterdam

Education record