Empowering and engaging engineers to grow by creating opportunities to share their expertise and promote the engineering culture of ING globally.

From tension, stress and fatigue to inner peace, deep confidence, health and joy. As a certified Reiki master and conscious therapist I help you transform.

Accountable for global employer branding and implementing the employer value proposition (EVP) consistently in al ING markets. I develop and implement programs & campaigns to build awareness for ING as an employer and drive internal employee engagement. Specific focus on Tech audience. In this position I balance strategic thinking with "hands-on" work. Key responsibilities- Define and execute global multi-channel strategy for engaging and attracting key target audience (Tech)- Partner with RPO partner on recruitment marketing initiatives - Build effective relationships with internal and external partners and key stakeholders across all countries.- Define consistent global appoach e.g. measurements for success, assessing and measuring the effectiveness of our branding channels, including events and hiring campaigns

Bringing the ING story to life in a way that invites, excites and ignites top talent in our home market. Accountable for employer branding and implementing the employer value proposition (EVP) in the Netherlands, ensuring that all talent acquisition products, and all elements of the candidate lifecycle, are aligned to and effectively communicate the employer brand and EVP. I also developed and implemented programs to drive employee engagement and lead strategic projects.I collaborated closely with the corporate communications department to drive engagement outcomes designed to enhance employee productivity and provide a desirable culture for current and future employees.

Responsible for both strategy and execution of HR related matters through internal campaigns within ING Netherlands. As a sparring partner for the management team, closely involved in the translation of the HR vision into strategic communication plans. Initiated employee research methods and data analysis for internal branding.In 2012 I (plus 1 colleague) set up the department and expanded it into a team of five. Achievements- 2016: driven employee engagement to new levels through a digital internal campaign to activate the new ING behavioural code of conduct. Highest employee participation rate ever in internal digital campaign.- 2014: winner (gold) of an international Melcrum award for best internal communication campaign # 1 out of 130 global entries. Personally wrote the pitch and was responsible for both strategy and execution of this campaign.- 2013 -2015: introduction and development of an internal concept around personal development of employees. Combining internal social media, awareness campaigns, targetgroup campaigns and online media resulting in a.o. measurable improvements in employee engagement and employee satisfaction.- Founder and driver behind a successful recurring internal event with over 6000 visitors and customer satisfaction rate of 9+- 2015: participated in highly rated communication towards employees of major restructuring of ING. - 2013-2015 initiator of extensive employee research through both quantitative as qualitative research methods. Using insights to develop new communication plans.

As a spokesperson and PR / communications manager in charge of proactive PR strategies and reputation management for the following topics: o Positioning the ING football (soccer) sponsorship: ING is the head sponsor of the Netherlands national football team and KNVB. o Positioning ING as thought leader on financial education for youth and students o Positioning ING as top employerResponsibilities• Speaking to the press and assessing media requests• Write and execute (proactive) PR strategies and communication plans• Coach, guide and advise management and board members on how to deal with media requests• Counter misinformation that might interfere with ING business and ability to serve clients• Participating in broader marketing and communication projects Biggest successes:2010: generating positive media coverage for ING on football sponsorship (2010 Worldcup) during financial crisis2010: PR activation of the sponsorship of the Dutch national football team during qualifiers and World Cup 2010 tournament (including introduction of recurring PR events such as Schooltrip of your Lifetime where a schoolclass visits the Dutch's national team soccer training resulting in positive media coverage on national tv (Jeugdjournaal) and both local and national newspapers (AD, Telegraaf, Financieel Dagblad), Voetbal International etc )2011: Promotion of ING's take on financial education for youth (with success: a.o. front-page national newspapers and monthly free publicity in target magazines)2012: crisismanagement. Managed to prevent negative publicity on certain issues

Airtrade provides comprehensive travel technology solutions, fulfilment services and international ticket consolidating services to travel organisations such as touroperators, travel agencies, online travel agencies (OTA's) and airlines.As a Sales, Account & Promotions Manager I was responsible for the B2B account management and promotions in the Netherlands (mainly travel agencies and touroperators). I reported on results and performance to the General Manager B2B. I implemented a brand new bookingssystem TravelPackager where clients could digitally book flights, carrental and hotels. I also provided (initial) training on how to use the TravelPackager system. Responsibilities:- Direct account management for travelagencies and touroperators in The Netherlands ( >500); - Visit the important agencies; - Promote the TravelPackager brand name and its online reservation services to existing and new clients;- Accompany and training travel agencies on how to use TravelPackager (use of rates & availability system);- Organize and coordinate Travel Trade Fair visits to liaise with travel agencies and touroperators;- Organize and coordinate FAM trips to several destinations across Europe- Public Relations (trade media)- Organize user experience events to improve usability- Translate these results to IT requirements to continuously improve the TravelPackager system

RTL Netherlands is a trendsetting allround multimedia company with a leading position in the Dutch consumer and advertising market.I supported the team temporarily with planning of television commercials. My job was to schedule commercials in accordance with the agreements made.

- Responsible for contentmanagement for 17 websites e.g. londen.nl , parijs.nl , barcelona.nl , newyork.nl , praag.nl etc. - Maintaining contacts with partners and suppliers.- Develop and implement new products- Ensure optimal mix of content, products and booking information- Implement customer servicedesk- Supervise and train interns

KILROY is a company specialized in offering products and services tailor made primarily for adventurous travellers. They aim at assisting people in exploring life through travel and education. Whether it comes to travelling the world or studying abroad their goal is to fulfill your dreams. Responsibilities: - Sales of all travel related products (e.g. flights, adventuretours, hotels) - #1 Kilroy sales person of adventuretours in the Netherlands in 2001.- advertising, promotions, implementing new CMS etc.