Collaborated with a USC Annenberg Assistant Professor of PR to conduct research focused on social media influencers.

-Developed a campus-wide pedestrian safety campaign that effectively connected with the USC community in effort to reduce the amount of accidents, collisions, and hospitalizations on campus-Designed graphics for OOH advertising around USC’s campus-Negotiated social media endorsement with a renowned group on campus, serving as main contact for content assets

TA for Journalism 380: Sports, Business and Media in Today's Society.-Tracked attendance, participation and extra credit -Graded quizzes, papers and exams with fairness and accuracy-Assisted guest speakers as they arrived to class and prepared their presentations-Swiftly contacted the technical support team to resolve unexpected issues with classroom technology-Served as a resource for additional support to over 70 students

-Identified the genre, network and viewership of TV series and films that have mentioned mental health keywords-Identified character elements in immigration storylines on TV-Reviewed tweets for various disinformation and persuasion elements

-Pitched event ideas that will benefit both undergraduate and graduate PRSSA members at USC-Strategized potential collaborations with other USC student organizations that will present mutually beneficial learning opportunities-Expanded outreach measures by recruiting industry professionals to become PRSSA event panelists -Strengthened relationships with alumni and current USC staff members through virtual and in-person coffee chats, resume building workshops, informational interviews, and more-Worked with the rest of the e-board to understand the needs and goals of staff members to effectively lead the organization

-Utilized the social media listening tool Emplifi to respond to fan inquiries across all social platforms on behalf of the Host Committee-Helped compile daily reports that were submitted to the NFL social team-Used social media to assist fans as they navigated through Super Bowl week in LA with a goal of creating a more seamless and enjoyable experience-Acted as the conduit that connected the Host Committee with its partner organizations, including the National Football League (NFL) and local government agencies-Provided excellent guest service-Communicated real-time alerts and corrected misinformation-Enhanced fan engagement and amplified positive sentiment

-Selected participant in the Women of the Regional Sports Network 8-week Virtual Summer Leadership Series -Networked and learned from professional panelists within sales, production, marketing, public relations, social media and on-air roles-Gained further insight on the various departments in the professional sports industry and how to stand out as a prospective applicant

-Organized and executed large-scale events at DSU for stakeholders and community members-Wrote copy for event materials including scripts, programs, faculty emails, social media posts and news releases -Contributed to planning strategy, logistics, communication, design, timeline and run of show of each event -Coordinated production of "Dear Trailblazer 2020" video while working remotely, adhering to all COVID-19 protocols

-Scheduled and conducted 150+ interviews with sources in coordination with university media relations-Produced packages, VOs and SOTs using Adobe Premiere -Anchored the live weekly broadcast of Dixie Sun News

-Copyedited 130 sports articles and wrote strong headlines to increase readership -Wrote 50+ stories, successfully meeting numerous deadlines in a fast-paced news environment-Pitched 500+ content ideas for print, digital, broadcast and social media platforms

-Wrote stories among the news, feature, opinion and sports sections of Dixie Sun News-Produced video packages for DSN website, broadcast and social media platforms using Adobe Premiere

-Helped non-profit youth basketball and leadership facility elevate its social media presence-Organically increased Instagram followers by 20% in 2 months-Captured content at tournaments, leadership events, and community appearances for in-feed and story social media posts-Created promotional video that was played at Dixie State University men's and women's basketball games to over 18,000 guests-Produced videos and graphics for social media and crafted engaging post captions

-Compiled 22 studio show books through cross-functional collaboration with various production teams and presented them to staff members and leadership-Served as an additional production management production assistant for the live studio show "Total Access" -Interfaced daily with on-air talent with a high degree of discretion and professionalism-Provided administrative support for events, inventory management, green room fulfillment, merchandise distribution, etc.

-Strategized social media content calendars for four different clients -Secured sponsorships and donations for non-profit clients Donor Connect, ACLU Utah, and Switchpoint Community Resource Center to create partnerships and raise funding for mission-based initiatives -Prepared a media kit with backgrounder, news release, fact sheet, photos and FAQs for mock press conference -Planned and marketed 5k fundraiser event for organ donation covering logistics, live musical performance, food, kids zone, swag bags and raffle prizes