Monique Lemus O'Brien Email & Phone Number

I’m an analytical, big-picture thinker with 13 years of agency experience as a global media strategy & investment and digital marketing lead. I’ve led my teams in developing and activating multi-channel marketing plans for global brands that go beyond paid media, to include owned social/media, content and analytics. As a results driven decision-maker, I utilize data to inform audience and channel priorities and recognize the need for measurement plans that ladder back to full-funnel KPIs (awareness, brand perception/favourability, customer/lead acquisition, foot & web traffic, sales/ROI) and drive optimizations. I also truly enjoy combining these data insights with creative, out of the box thinking, adding a wow factor to campaigns and delivering on business goals. I consider myself a dynamic, impactful leader - guiding my teams to success through high expectations, collaboration and a focus on teaching, mentoring and fun.Multi-channel Communication Strategies | Audience Segmentation | Measurement Plans | Agency & Scope Negotiations | People Management | Customer Acquisition | Digital Marketing Strategy | Social Media Marketing | Integrated Media Strategy | Media Buying | Content Marketing DSP | DMP | Social | OTT & Video | Display & Programmatic | Broadcast | Content | OOH | Print | Influencer Marketing | Analytics & MeasurementTravel | Retail | Fashion | Beauty | Entertainment | Utilities | Technology | Fragrance | Finance & Private Banking | CPG

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  Dartmouth College

  Bachelor Of Arts