Monique Mulder Email and Phone Number

• Build & implement strategies for commercialization of new products on Kidkraft.eu and ensure that product pages are optimized for the best user experience • Manage the upkeep and optimization of all website content for an optimal user experience, as well as works to adjust and differentiate content based on a European consumer as opposed to American consumer. • Manage relationship with outside web developers to facilitate technical updates, website maintenance, growth and and any… Show more • Build & implement strategies for commercialization of new products on Kidkraft.eu and ensure that product pages are optimized for the best user experience • Manage the upkeep and optimization of all website content for an optimal user experience, as well as works to adjust and differentiate content based on a European consumer as opposed to American consumer. • Manage relationship with outside web developers to facilitate technical updates, website maintenance, growth and and any development updates • Led the implementation and launch of KidKraft EU’s Instagram account with active growth and engagement • Manage the relationship with the digital marketing agency, to ensure results from strategic digital marketing initiatives • Partnered with the logistics team to open shipping to 14 additional European countries 4 months into previous fiscal year, contributing toa 30% growth in sales YoY • Grew yearly sales by 150%+, and grew website traffic by 43% YOY through many continuing initiatives including a researched marketing calendar based on consumer trends, URL cleanup, SEO optimization, as well as the launch through Digital Marketing Agency of Google Brand Search and Google Shopping. • Work cross functionally with internal sales and finance teams to ensure that product promotions align among distributors to ensure a sales higher margin across the board • Worked within Bazaarvoice to ensure proper review display on the website as well as review syndication among distributors Show less

• Managed, maintained and updated content within content management system and related tools, ensuring local and global guidelines have been met and QA processes are completed for global eCommerce websites • Supported Sales team by coordinating content deliverables by assembling and cataloging content outputs.• Maintained Products in the product information management system and Salsify digital asset management system ensuring correct product information including on the website as well… Show more • Managed, maintained and updated content within content management system and related tools, ensuring local and global guidelines have been met and QA processes are completed for global eCommerce websites • Supported Sales team by coordinating content deliverables by assembling and cataloging content outputs.• Maintained Products in the product information management system and Salsify digital asset management system ensuring correct product information including on the website as well as maintaining pricing and inventory on global stores.• Sets up products and support product merchandising, including ensuring SEO optimization on page copy, meta and product descriptions. through eCommerce platform Magento 2.0• Performed maintenance tasks, such as checking for broken links within websites, monitoring use of digital assets, and ensuring the regular review of copy on all content across the site. Show less

• Helped to managed a catalogue of over 250 products through a product experience management system• Merchandised and published brand content on global eCommerce websites, as well as enhanced content on multiple different online retailer websites such as Target, Walmart and Costco.• Implemented and designed an FAQ Help Centre which resulted in significantly less customer inquiries

• Coordinated and delegated post production schedules using strong organizational and time management skills• Provided exceptional client service to both agency and client representatives; created a comfortable, relaxing, and professional environment• Organized footage and video elements in preparation for senior editors to cut, through the use of strong technical skills in AVID and Adobe Creative Suite

• Processed customer warranty registrations and quotes through KidKraft’s helpdesk ticketing platform• Developed and maintained process to ensure customers received correct product replacement parts in a timely manner• Resolved over 100 customer service inquiries per day during peak season via email• De-escalated customer issues due to ambiguous instructions and guided customers through product assemblies