Member of the board of directors for The Events Venture Group. The Events Venture Group (EVG) fuels the success of groundbreaking entrepreneurs with access to strategic funding, expert mentorship, and a collaborative community of members who are interested in researching and investing in early stage events on an individual basis. Learn more at eventsventuregroup.com.

Oversee TED’s flagship global events and conferences, TEDx programs and initiatives, global brand partnership sales and key marketing verticals for the organization. Shape and execute TED’s strategic plan, contributing to the advancement of its mission, operational excellence, and overall organizational growth.

As Head of Events, I lead a dynamic team in the managing, planning and execution of TED’s flagship global conferences, TED Member events and virtual events. This includes product strategy, innovation of attendee experience, creative marketing techniques that draw in a diverse and curious community, as well as work with creatives and visionaries to dream up and enact revolutionary ways of gathering that push the boundaries of experiential events. I also oversee production elements for our media platforms and operate as a member of TED’s executive leadership team.

Senior brand leader for Money 20/20 USA and Vice President of Events at Ascential plc. Money20/20 Vegas is where the industry’s smartest visionaries and innovators come together to create the future of money and is the world’s leading premium content, sales and networking platform for the global money ecosystem. Responsibilities include setting the show vision and strategy with the Global President, plan execution, P&L management and sales & marketing support and performance for a global multi-thousand show. Direct report management include sales, marketing and content departments.

Responsible for managing Conference group for Haymarket Media US conference portfolio. This includes P&L management for portfolio, new business development,staff management, content development, international festival strategy and implementation for marketing communication brands and strategic direction for conferences. MAIN RESPONSIBILITIES: Lead P&L and strategic planning, annual plan development, content direction and effective delivery of events in order to drive business from targeted audience within various industries including PR, Medical, Technology, Cyber Security and Direct Marketing. Also lead Haymarket US Marcomm festival strategy, including activation's at Cannes Lions and SXSW.

Marketing & Branding Consulting ServicesHelping your business reach it's target audience in the most cost effective way possible.Our expertise helps you reach your target audience effectively and consistently while generating the type of buzz you need to build the best partnership with your customers.Current/Past Clients:Antigua and Barbuda Department of Tourism Anguilla Tourist BoardRobin Wilson HomeTribefly.comNoelle-Elaine Media ConsultantsMAP Unlimited

Was responsible for managing Conference & Event Programming for Summit Business Media extensive events portfolio. This included providing strategic insight, content development and thought leadership on all events and award programs within the Magazine Branded Events segment.KEY ACCOUNTABILITIES: Lead content development and program production for events portfolio Launched new events and rebrand acquisitions in new marketsP&L and budget management of a large events portfolioOverseen planning and advised on strategy, protocol, cost and logistical coordinationCollaborated with marketing department to create and implement marketing campaigns for events Worked closely with other internal and external individuals as appropriate to plan and execute eventsManagement of direct reports

ROLE PURPOSE: 
Was responsible for managing Global Events Programming for MMA’s U.S and International Events portfolio. This included providing strategic insight and thought leadership. International Events included Cannes Lions, MMA London and Asia shows as well as U.S based conferences.MAIN RESPONSIBILITIES: Lead strategic planning, annual plan development, content development and effective delivery of Events to drive business amongst existing membership and mobile marketing industry for US and international event portfolio.

Lead content development and program production for 7 annual events within the Legal, Financial and Insurance space. This included management of annual events for several key Summit Business Media publicationsCoordinated 2 award programs which included Inside Counsel Annual Transformative Leadership Awards Gala and the Alexander Hamilton Awards & Summit (200-400 attendees). Had overall P&L and timeline responsibility for all assigned programs and managed continuing education credit processOverseen marketing and sales efforts and set strategies to grow attendee base and recruitment of exhibiting and sponsorship companies

Created event strategy for research/consulting company including program and business development, forecasting, budgeting, and event and sponsorship creation for local and international eventsManaged Annual International Conference which included all logistical efforts such as vendor negotiations, event design and rundown, food & beverage components and transportation needsCoordinated online educational program for members and non-members for virtual seminars and podcasts. Responsibilities included content creation, pricing initiatives, and speaker coordinationDeveloped and executed marketing plans and communication strategies for events which incorporated email and direct mail campaigns, barter partnerships and advertising

Worked directly with Operating and Programming Advisory Committees on several C-level conferences and 32 yearly ancillary events that ranged in attendance from 50-10,000 Handled CRM for committee membership and researched and created content for programsInstrumental in developing marketing plans and driving all marketing communication for assigned programs including e-mail and direct mail campaigns, webinars, advertising and online efforts Forecasted, budgeted and had overall P&L and timeline responsibility for all assigned programsDirect report management

Helped develop promotional ads and collateral materials for events and merchandising programs for fashion, beauty, travel and tabletop categoriesRepresented the Magazine at various events across the country either as the featured speaker, or event host and wrote bi-monthly column on industry trendsCoordinated trade show activity, created sales sheets and client proposals and developed sweepstake and contest programs for the magazine