Monique Sherrett Email & Phone Number

- Broad range of consulting, content creation, campaign management, and customized training.- Help creative teams harness their website and social media analytics to bring data-driven decisions to their campaigns, content, and customer-relationship initiatives. - Design learning resources for business leaders and their sales and marketing teams- Act as an outsourced data insights team, responsible for benchmarking, tracking, and reporting on key metrics for quarterly presentations to CEO, board of directors, and funding bodies.- Notable clients include Intel, Cultural Human Resources Council, and various projects funded by the Ontario Media Development CorporationServices include:* Digital Marketing Strategy* Analytics and Social Media Audits* Content Marketing* Training, Coaching & Learning Experiences

- Frequent speaker at events, conference, seminars, and webinars. - Notable engagements: Centre for Chief Marketing Executives, IMC Internet Marketing Conference, BookNet Canada Technology Forum- Subject-matter expert and guest on technology shows on CBC Radio, Lab with Leo Laporte- Motivate, educate, and entertain professional practitioners on digital marketing, communications, email marketing, content marketing, search marketing, and performance analytics.

Vancouver, Canada Area

Faculty of Communication, Art, & Technology: Curriculum development and course delivery for the Master of Publishing program's Technology Project (hands-on exploration of innovative business models for media & technology products); and Online Marketing for Publishers (undergraduate).- Collaborate with publishing program faculty to align learning objectives with overall program design- Design and build 13-week course: syllabus, readings, learning objectives, active-learning activities, and student engagement & progress assessment tools- Foster a growth mindset and bias to learning through hands-on, active learning- Develop students' strategic, analytical, and practical skills in digital communications management, including content strategy, digital advertising, data analytics

Harbour Centre, Vancouver Bc

Designed and developed brand new online marketing courses in the Faculty of Communication, Art, and Technology. - Courses designed and taught: Marketing Principles & Tactics (graduate-level), Online Marketing for Publishers (undergraduate), Master of Publishing Book Project (students create financially viable publishing entities and bring products to market in a simulated environment) and Master of Publishing Technology Project (facilitated a student-run marketing agency tasked with servicing an external corporate client)- Worked collaboratively with SFU's learning and teaching team to develop an eLearning version of the online marketing course using SFU's learning management system & Camtasia screencast and video recordings - Followed sound instructional design principles and strategies for in-person and eLearning experiencesThe courses and projects cover formulation and analysis of business goals, approaches to measurement, implementation and campaign management, finding and nurturing audiences, branding, forecasting and budgeting.

Vancouver, Canada Area

The Marketing Analytics course gives candidates with quantitative backgrounds a foundation in marketing management, analytics, frameworks, and the application of data-driven decision making in various industries. The lectures and assignments look at a broad range of marketing problems such as pricing decisions, customer target decisions, marketing mix and budgets. Throughout the course, candidates use marketing analysis techniques to support strategic and tactical decisions related to customer acquisition, engagement, and retention.

County Dublin, Ireland

Nominated for the Teaching & Learning Award at Ireland’s leading graduate school of business. Taught Digital Communications Management, a core module in the MSc Digital Marketing. The module focus is on developing students' strategic, analytical and practical skills in digital communications management. The course covers the full range of digital communications options, in particular social and mobile tools, digital advertising, and AR/VR. Skills-focused lectures cover content marketing, social media management, mobile marketing, digital advertising, analytics, and integrated marketing strategies.From the nomination submission: "In all my education, never have I experience a module delivered with so much preparation, dedication and enthusiasm than Ms Sherrett's Digital Communications Management module. She was brilliantly clear in her teachings and as a part time evening student who had been up and working since the early morning she constantly kept the lectures engaging and interactive so as to keep us all attentive."

Blackrock, Ireland

Skills-enhancing lecturer for the Marketing Development Programme (MDP), which functions as a professional Marketing Consultancy. In teaching graduate and executive learners, my goal is to blend academic frameworks and theoretical knowledge with real commercial experience in a variety of marketing situations. Action-learning strategies, innovation methods and design thinking challenge students to perform at a professional level and aid in learning through practice vs theory. Digital communications technology plus AR, VR, big data, and other new and emerging technologies are incorporated. Strategic Marketing Management Behavioural Science Digital MarketingServices Marketing

Dublin, Ireland

Provide 3rd and 4th year business students a comprehensive overview of the fundamentals of digital marketing, approaches to developing digital marketing strategies—with an emphasis on customer journey, audience segmentation, social media and content marketing—and management of digital marketing implementation, optimization and measurement of progress.

Account manager for Varonis, an industry-leading data security software company:- Project management of marketing collateral for Varonis and its various SaaS products, including website design, booth design, advertising, outreach and lead generation campaigns, widgets for ROI Calculators and Store Locators, B2B support materials, and all print and digital materials.

- Managed all Canadian online marketing campaigns for Harry Potter and collaborated with international partners.- Spearheaded the creation and launch of the first Canadian-publisher blog and podcast (3rd publisher in the world to do so).- Collaborated cross functionally to launch Raincoast's consumer-facing and B2B retailer site for EDI and online ordering by independent retailers and internal sales reps.http://www.raincoast.comhttp://services.raincoast.com

Collaborated with, and provided digital marketing and data insights support, for Raincoast Books' sister company Publishers Group Canada.

Masters, Publishing

Masters, English