Monique H. Trulson Email & Phone Number

Acton, Massachusetts, Us

Woburn, Massachusetts, Us

Developed and executed the vision and strategy to accelerate online sales growth of FDA Cleared medical device via QuellRelief.com, Amazon and other online retailers. Optimized digital marketing campaigns using attribution marketing. Utilized consumer and site visitor analytics to make data-driven enhancements to optimize on-site experience. Increased customer loyalty leveraging and managing CRM tools such as HubSpot. Oversaw continuous improvements to customer-focused services, capturing pre-sale and post-sale components. Ran the operation and merchandising of websites. Managed e-commerce operational support including technology and development partners. Collaborated with IT to identify and implement new platforms and streamline processes. Increased efficiency in digital marketing spend, dropping Customer Acquisition Cost by 80%.Highlights Include: ★Managed staff of two, as well as several supporting agencies and consultants.★Developed system mapping and data flow documentation to clarify existing website setup and find efficiencies; uncovered and correct issues with reporting★Created Ecommerce Playbook and centralized all account info to ensure efficient onboarding of new staff★Defined, implemented and launched various technologies: Conversion Rate Optimization focused testing using VWO; alternative payment option with Affirm; growing audience reach with Amazon LiveStream★Supported print and television campaigns with customized landing pages and retargeting programs★Managed both Amazon Vendor and Amazon Seller accounts, as well as paid advertising to support these accounts★Established focus on SEO, directed finding and fixing of several errors that impacted visibility and site speed; drove development of content marketing to improve rankings

Boston, Ma, Us

★Led a team of 7 full time specialists, including Email Marketing Manager, Senior Art Director, and Interactive Producers. ★Constructed a digital marketing road map, resulting in an integrated strategy to improve efficiency, effectiveness, and marketing ROI ★Rapidly executed testing and optimizing all aspects of acquisition channels, from creative and copy to landing pages and online funnels, to improve marketing ROI★Vetted Digital Marketing vendors and brought on board new Digital Marketing Group to relaunch Paid Search, Paid Social and SEO programs.★Led complete overhaul of triggered email programs, from wireframes to new assets and copy to program logic.★Focus was on growing the file as opposed to online conversion – file was lapsing at a rate of 3000+/week, with changes in inbound channels file is now growing at a rate of 7500+/week.★Evaluated website performance, implementing efficiencies with platform changes and code updates to improve speed and dependability.

Littleton, Ma, Us

Highlights Include: ★Spearheaded total overhaul of three E-Commerce websites, stepping in after failed implementation and proactively identifying and resolving issues to ensure seamless site launch. ★Champion culture of constant testing, utilizing Optimizely and Adobe Target to effectively integrate changes made with no impact on RPV and ongoing testing of most impactful campaigns. ★Launched widely recognized and groundbreaking program able to utilize on-boarded data to create real time customizations of online experiences and assets used in email and paid search programs. ★Ensure team members consistently challenged and always learning, providing motivated career development as well as invaluable knowledge of technology changes.

Highlights Include: ★Re-started multiple market efforts previously allowed to lapse, including email campaigns and affiliate marketing as well as research into potential new channels and determining best fit for portfolio. ★Spearheaded transition of social media management away from pilot team to Customer Service, building company culture with social mindset included in daily operations.

Milwaukee, Wi, Us

Highlights Include: ★Continually built upon synergy of online channel and direct sales teams, implementing new functions such as click-to-chat, order up sell and cross sell potential, and abandoned cart follow-up. ★Drove increase to web sales by 76% YOY, 38% in web visitor loyalty, 21% increase in new visitor conversions, and 12% increase in select keywords in first year alone. ★Captured and generated leads for direct and indirect sales teams, implementing inbound marketing tools and initiating nurturing program to attract new dealers.

Cape Canaveral, Florida, Us

★ Manage a staff of three including a full-time contractor★ Responsible for two e-commerce websites with different brands, as well as corporate website used for channel sales★ Responsible for yearly budget of web department★ Forecast and report revenue on a weekly basis★ Negotiate contracts with vendors to ensure company remains within budget★ Determine both the creative and technical directions of websites★ Design and create online Partner Portals for parent company, localized for several different countries including USA, Singapore, Australia and New Zealand★ Collaborate with other departments to create online tools for use by sales and training ★ Work with product marketing to develop and drive email program, made up of campaign emails, triggered emails and acquisition emails★ Act as project manager for sales micro sites★ Developed first Social Media program using Twitter, creating a new marketing channel that generates sales and traffic to the website while building reputation★ Determine the direction of paid search programs, cutting spend 39% while only impacting 3% of associated revenue★ Work with the catalog department to qualify and quantify the impact of direct marketing on the web

Cape Canaveral, Florida, Us

★Worked with Paid Search vendor to test various concepts on Google, Yahoo and MSN, including landing page testing, ad content testing★Worked with SEO vendor to optimize GravityStream program★Researched and implemented many new channels, including rich media banners, Amazon Product Ads, pop-under advertising★Took on management of affiliate program via Linkshare, creating new offers, updating image and link library, developing and sending affiliate communications★Facilitated move of product feed to a new vendor for Comparison Shopping Engine program - acted as project manager, and met with vendor weekly to increase efficiency and reach of this program★Acted as point person for web analytics, both in the technical setup and the reporting. Cleaned up current installation, ensured that tagging best practices were followed going forward, researched and implemented new reporting options★Found vendor and implemented "Click to Call" on various pages throughout website

Boston, Ma, Us

★Managed up to a 2 person staff, responsible for delegating & overseeing projects, determining & arranging any required training, yearly reviews.★Responsible for 2 separate websites, with completely different branding & audiences, while using the same back end data.★Created yearly budget.★Oversaw email marketing for both brands.★Acted as liaison between the IT department and marketing.★Took website though a major redesign to increase online conversions.★Researched & selected a new web analytics company; implemented all new coding, worked with in-house analytics team to design reports most helpful to them.★Implemented & customized Discussion Board technology.★Researched & implemented paid search keywords on Google and Yahoo/Overture.★Organized customer experience panels both online & in person, collecting & analyzing reactions to various functional areas and designs; made suggestions & changes based on the reports to help streamline our visitors interactions.

★Joined divine (formerly Open Market) web team as a result of the acquisition of FutureTense, with primary focus being the external corporate website.★Migrated static website into dynamically generated website served and managed by company products.★Took website through four complete redesigns; work included both coding of the templates which serve the pages up as well as creation of graphical elements.★Designed and implemented an internal training course for fellow employees in other departments in order to allow for distributed content contribution to our website throughout the company.★Created several internal websites, based on company products, to provide employees with a medium to communicate with the rest of the company.★Built several specialized applications upon the divine Content Server platform for use by both employees and clients.

★Came into FutureTense as both webmaster and member of the QA department, utilizing the software to build the corporate website while also testing though each new build.★Took the site through 2 redesigns, worked alone to code all pages and create the graphics required, with an outside design firm to provide initial layout and style guidelines.★Researched and implemented two applications that allowed for live, interactive remote demonstrations via the web.★Offered sales support by building and performing demos of the FutureTense products on sales calls, at trade shows, as well as online.

Etobicoke, Ontario, Ca

★Oversaw daily operations of weather website that consistently received over 3 million hits daily. ★Coded HTML for site directly from layouts provided by a graphics design firm - 2 redesigns completed, all static HTML.★Personally designed additional banners and graphics for use on all WSI websites.★Acted as AdMaster, scheduling, maintaining and tracking advertising banners on all INTELLICAST pages.★Acted as primary contact for all content providers to INTELLICAST, which included creating personalized pages for each provider, training them on update procedures, and monitoring updates.★Provided a point of contact for all visitors to INTELLICAST, answering email on a personal basis, thereby ensuring guests were aware of their importance to our site.★Implemented system monitoring software which provided 24 hour support of all servers via pager.

Etobicoke, Ontario, Ca

★Assisted in implementation and support of WSI Satellite Groundstation network, an OS/2 network of systems that ingests raw satellite feed and creates weather satellite images. Duties included 24 hour support via pager.★Provided Quality Control for all data being transmitted to clients.★Offered support for hardware, software, communications and data streams to all clients in 24 hour/7 day MetOps department

Master Of Business Administration - Mba

Bs, Meteorology