Member of the senior leadership team and oversee all revenue streams. Responsible for strategic marketing and advertising initiatives for all brands under the Restaurant Group and 4Roots. Responsible for public relations and external communications.

Advise C-Suite on marketing strategy and brand management across various industries including retail, services, non-profits, hospitality and more. Expertise in both traditional and omni-channel approach including social media, digital advertising, in-store experience, PR, direct marketing, customer insights and website enhancements. Balance art and science to deliver data-driven solutions with a focus on delivering consumer engagement, loyalty and conversion to sales. Interim marketing leader for local, regional, national and international brands.

Company officer and member of corporate executive management team. Board Director for the Tijuana Flats Just In Queso Foundation. Oversaw all strategic marketing and public relations initiatives for growing regional chain of over 133+ locations. Maximized opportunities for online revenue recognition. Measurably increased brand recognition and loyalty. Oversaw all media strategies, managed all crisis communications situations for the brand across the system. Trend setting with product development and technology.

Member of Executive Leadership Team for the company. Responsible for all strategic marketing and public relations planning for more than 165 locations, in 33 different countries globally. Developed processes and policies in order for department to smoothly and efficiently support all aspects of the business. Developed branding and design for secondary concept, ‘Fire Grill’, that led US franchising efforts. Reinvigorated brand advertising and messaging consistent with competitve marketplace. Grew brand’s overall sales and profitability by creating new distribution channels. Developed overall product testing process and tracking including sales, product mix and surveys to ensure goals were met prior to implementation/launch of new products to the system.

Responsible for overall Public Relations strategy including planning, budgeting, executing and measuring the effectiveness of the Sonny’s public relations and internal/external communications programs and campaigns system-wide in order to enhance and protect Sonny’s reputation.