Worked with a diverse group of entrepreneurs and business houses, conceptualizing and implementing marketing strategies to help them grow their business, creating and enhancing sustainable social media presence

Marketing Essilor's eyewewar brands in India (Foster Grant International)Market entry strategy for new brands, brand launches and product launches Planning, coordinating & implementing marketing campaigns and strategies for mulitple brands across channelsLiaising between design, production and consumers for new collection direction and launchesWorking with agencies for events, road shows and trade fairs Product merchandising and in store visual merchandising

Increasing retail footprint by penetrating new markets, engaging new opticians and helping existing opticians upgrade existing outletsWorking with architectural firms on the retail display design, F&F, façade and other required elementsDeveloping training content on products, technical skills, selling skillsBrand creation - brand names, logos, taglines and signage for multiple formatsLaunch package communication - print ads, press releases, hoardings, in-store… Show more Increasing retail footprint by penetrating new markets, engaging new opticians and helping existing opticians upgrade existing outletsWorking with architectural firms on the retail display design, F&F, façade and other required elementsDeveloping training content on products, technical skills, selling skillsBrand creation - brand names, logos, taglines and signage for multiple formatsLaunch package communication - print ads, press releases, hoardings, in-store collateralsPilot store execution across all formats Show less

Internship with Titan Eye Plus

Worked as an integral part of teams that provided international mobility services to multinational companies. Apprised expatriates of the arrival and departure tax compliances through tax briefings, analyzing each assignee’s taxability in India