Director - Planning And Operations
CurrentPentagon Communications, which was established in 1991 is an Advertising and Consulting company that works with leading clients across specific sectors which include e-commerce, education, healthcare, retail and information technology. In a business which is dominated by about half a dozen global networks and a couple of Indian ones, Pentagon has managed to hold its own as a niche player dealing with leading National and International Clients over the years, and shown consistent growth by focusing on a few large clients in the sectors it has built capabilities in. Pentagon’s business, like most others, has both a conceptual and executional element to it. As Director – Planning & Operations, I am responsible both for ensuring that the communication developed for Pentagon’s clients is based on authentic customer insights and factors in competitive dynamics as well as ensuring that work across the organisation gets done efficiently on a day-to-day basis.
