Monisha Edwards Email & Phone Number

Dallas, Tx, Us

• Crafted the brand strategy and identity, including master logos and sub-logos, the package design, and marketing assets• Contributes to development and executes strong, functionally aligned brand plan. Tracks and monitors the performance, health and strategic alignment• Overall management of brand plans and budget to ensure they align to strategy and achieve sales and profi t targets• Proactively pitch brand story opportunities to local and national media. Some notable press features including Forbes, Cosmopolitan, Fast Company, Essence, Yahoo, The Atlantic, The Today Show, and Fox News• Act as a brand and industry champion at events to ensure that all communications and customer experiences complement the brand• On-going relationship building to establish partnerships and collaborations. Companies we've partnered with include Palmer's, PayPal, Capital One, Urban Skin Rx, IT Cosmetics, Shopify, The General Auto Insurance (in partnership with Daymond John), The Dallas Mavericks, The Houston Texans, and Caress• Secured $175k+ in non-diluted funding for the brand through pitch competitions and grants

Fresno, Ca, Us

• Analyzing the latest branding and marketing trends• Designing highly effective branded visuals• Planning and coordinating interactive customer-to-brand events and brand activations• Developing strategic plans for brand positioning and digital marketing initiatives

• Executed B2B marketing strategies and objectives. • Increased online and offline brand awareness that led to an increased closing rate from 17% to 27.4%. • Monitored and maintained marketing budgets and usage.• Coordinated and implemented project strategies, timelines, and goals with Sales and R&D teams.

Fresno, Ca, Us

• Provided technical assistance to campus faculty members and personnel in the Jordan College of Agricultural Sciences and Technology at Fresno State University.• Conducted software and hardware trainings to staff and personnel. • Conducted hardware and software installations. • Implemented system debugs and encryptions for security and file safety.

Redmond, Washington, Us

• Implemented on-campus marketing initiatives to students.• Conducted trials and presentations using Microsoft products.• Conducted in-class demos on how to use Windows 8.• Initiated purchasing process of Windows 8 devices. • Hosted events to promote product awareness and gave away incentives for trials.• Acted as a Windows student liaison for the student-body.

New York, Ny, Us

• Implemented on-campus marketing initiatives reaching around 20,000 students.• Consistently exceeded recruitment goals, which results in over 50-100 leads per week.• Consistently exceeded test prep materials sales on a weekly basis. • Met weekly with manager to understand current national promotions and develop effective strategies, both online and offline.• Attended monthly national trainings on relationship-building.

West Hollywood, California, Us

• Gained product awareness by distributing music and posters to students.• Attended music events where RBR artists performed.• Provided local record stores with music samples from RBR artists.

Mississauga, Ontario, Ca

• Crew leader of eight employees, known as Marshals. • Responsible for Group and Corporate Sales and Marketing. • Implemented in-house marketing strategies based on company budget.• Scheduled shifts and tasks each week. • Performed daily cash reconciliation and auditing via company CRM and Audit systems.

Cincinnati, Ohio, Us

• Coordinated special events to showcase products and gave information about Procter & Gamble.• Acted as a campus resource to students on the school campus.• Executed marketing strategies such as hanging posters, handing out flyers.• Engaged in social networks such as Twitter, Facebook, Bebo, and Myspace to market P&G’s products.

Oo

• Studied the top healthcare related trends such as HIPPA compliance, Telehealth, and Population Health. Contract was with Anthem Blue Cross.• Strategically planned and executed development strategies based on patient surveys• Conducted account reviews with corporate customers and related SalesManagers• Planned local office meetings and events

Bachelor Of Science (B.S.), Marketing

Certificate Of Completion, International Business