Perspective India is an interactive consulting firm that offers market-leading management solutions to enhance brand value and reputation for various clients across sectors and functions. As the founder and managing consultant of Perspective India, I have been delivering strategic branding and communication solutions for over 20 years, with a focus on aligning them with the business objectives and vision of my clients.My core competencies include branding, strategic communication, employer branding, media planning, CSR, social media, and crisis communication. I have planned, developed, and implemented multi-faceted communication strategies, tactics, and metrics for key initiatives and ongoing projects, such as launching new products, services, or campaigns, entering new markets, or managing change or transformation. I have also leveraged my expertise in employee engagement and internal communications to establish my clients as brands and employers of choice. I am passionate about creating innovative and impactful branding and communication solutions that address critical business situations and achieve positive outcomes.