Mon Luo Email & Phone Number

Lisbon, Portugal

As a Partnerships Manager at Indie Campers, I oversee five key areas:Brand Partnerships:- Develop and manage strategic relationships with leading brands to drive mutual growth and market visibility.- Negotiate and execute partnership agreements aligned with company objectives to maximize ROI.Commercial Partnerships:- Led B2B marketing efforts, establishing strategic partnerships with travel agencies, tour operators, and other key players. Built the team, crafted the strategy, and designed internal and external processes to optimize collaboration.- Spearheaded the development of a new API to enable mass connections with partners, significantly unlocking revenue potential and streamlining partner integration.Organic Social:- Develop and implement organic social media strategies to engage audiences and amplify brand presence across platforms.- Create compelling content and analyze metrics to optimize strategy and drive community engagement.Influencer Collaborations:- Collaborate with influencers and content creators to create impactful campaigns that resonate with target audiences.- Coordinate campaign logistics and track performance to ensure campaign success and ROI.Referral Program:- Design and implement a referral program to incentivize customer referrals and drive acquisition.- Develop strategies and materials to encourage participation and monitor program performance for optimization.

London, England, United Kingdom

I'm a consultant for the Chinese Market. My primary responsibilities are as below:• Conducted comprehensive competitor analysis for a leading multinational luxury vehicle brand, analyzing creative content and key messaging of Intelligent Connect Vehicles (ICVs) across major Chinese social media platforms, including Weibo, WeChat, Xiao Hong Shu, Douyin, and more.• Sourced, screened, and interviewed over 100 leading design talents based in China for an internal research project, providing valuable insights and recommendations to the client.

Singapore, Singapore

• Spearheaded the development of marketing strategies for six new international markets, including Hong Kong SAR, Taiwan, United States, Australia, Philippines, and Japan.• Led the creation of localized branding campaigns and comprehensive marketing editorial and promotional calendars, ensuring alignment with brand values and expansion strategies.• Developed the company's first global influencer strategy, which was recognized as a best-in-class case study in the region, growing the storyteller network from 2-digit in Singapore to 4-digit across 9 markets globally.• Built strategic partnerships with well-known brands in new markets, driving brand awareness and customer acquisition.• Directed the recruitment, training, and mentoring of local marketing leads across multiple regions, developing localized brand guides and operational guidelines to ensure consistent execution of marketing initiatives.

Singapore, Hong Kong

• Led efforts to build regional brand awareness across Southeast Asia and Hong Kong, creating the company’s first-ever influencer program and onboarding over 50 influencers.• Established and nurtured relationships with major fashion media outlets in the region, enhancing the brand's visibility in key markets.• Played a key role in the Hong Kong retail store launch as part of a core team of four, holding diverse responsibilities as the sole marketing lead.• Developed the marketing launch plan, including the store opening party and subsequent events to boost brand awareness and engage customers.• Shortlisted, interviewed, and contracted two agencies: one focusing on PR and media relations, and the other on influencer collaborations.• Successfully executed the store launch event, with over 200 guests, including media, influencers, VIPs, investors, and business partners, marking a major brand milestone in the Hong Kong market.• Assumed management of the retail store during the critical launch phase due to the absence of a store manager, ensuring smooth operations and maintaining high standards of customer service.• Planned and organized monthly community events that successfully enhanced customer retention and fostered brand loyalty and engagement, driving ongoing customer connection with the brand.

Shanghai City, China

Joined the company shortly after its establishment in China, became the first local PR person for both Calzedonia and Intimissimi brands. I report directly to Head of Marketing.• Played a pivotal role as the first local PR specialist for the Calzedonia and Intimissimi brands in China, leading the brands’ market entry strategy.• Built and nurtured relationships with key media outlets and stylists, both directly and through agencies, to secure high-quality exposure across print and digital platforms.• Organized and managed overseas media trips to the Italy HQ and executed successful local press events, increasing brand visibility and engagement.• Spearheaded influencer partnerships, identifying and managing content creators to amplify both global and local campaigns, significantly boosting brand awareness.• Led the localization of press materials and spearheaded major digital campaigns and social media content creation, resulting in increased sales on Tmall.• Designed and executed CRM events in-store, collaborating with brand partners to strengthen customer engagement and loyalty.• Managed the annual marketing budget allocation for both brands, optimizing spend across seasons, brands, and online/offline marketing channels.• Coordinated closely with the merchandising team to select hero products and create strategic promotional activities to drive sales and brand recognition.

Shanghai City, China

I work in a team of 6 people and report directly to CFO.• Led the financial planning and forecasting for the Greater China region (Mainland China, Hong Kong, Macau), overseeing both short-term and long-term P&L and cashflow projections.• Developed the annual budget and provided quarterly updates, comparing actuals against forecasts, and adjusting projections to reflect current market realities, ensuring accurate financial oversight.• Spearheaded the creation of three-year budgets, aligning financial goals with company strategy, and facilitating growth in key markets.• Collaborated cross-functionally with department heads in retail, merchandising, supply chain, human resources, and marketing, ensuring accurate data collection for budgeting and forecasting.• Acted as the key liaison between the Greater China HQ, Italy HQ, and offices in Hong Kong and Macau, utilizing fluency in English, Italian, Mandarin, and Cantonese to streamline communication and drive alignment across regions.• Facilitated communication and alignment between departments when P&L and cashflow deviated from forecasts, developing strategies with department heads to address discrepancies and maintain financial stability.

Shanghai, China

• Reviewed, archived, and summarized key commercial contract terms, ensuring clarity and easy internal access for future reference.• Managed the follow-up on monthly payments and receipts with internal and external parties, contributing to smooth financial operations.• Supported month-end stocktakes and facilitated the preparation and return of season-end products to Italy, ensuring accuracy in inventory management.

Milan Area, Italy

The City Pavilion was a Chinese-Italian project, aimed at increasing the collaboration between the two cities (Milan and Shanghai). It held numerous exhibitions on cultures, art, and fashion, and offered F&B service on a daily basis as well.• Coordinated the high-profile “China New Force” forum, showcasing emerging Chinese fashion designers such as Xander Zhou, Sankuanz, and Percy Lau, and fostering international collaboration in the fashion industry.• Played a key role in organizing the opening event for the “Shanghai - City Impression” exhibition, managing media inquiries and ensuring seamless communication between stakeholders.• Led the social media content strategy for the pavilion on WeChat, effectively promoting exhibitions and events, and increasing online engagement with both local and international audiences.https://www.vudafierisaverino.it/projects/architecture/china-city-pavilion

Shanghai City, China

• Managed the organization of monthly sales, inventory details, and KPI reports for 54 retail stores, ensuring data accuracy and timely reporting.• Reviewed and drafted merchandising, leasing, and licensing contracts in both Chinese and English, facilitating smooth cross-border business operations.• Acted as the primary liaison for Liu Jo Uomo, overseeing communication for the new season’s design and production, ensuring alignment with brand objectives and timelines.

Master Of Science (Msc), Economics And Management In Art, Culture, Media And Entertainment

Bachelor Of International Economic, Management And Finance