Monica M. Email and Phone Number
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Monica M. personal email
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As one of the driving forces behind Client Engagement and Marketing at Bright Horizons, I serve as the Senior Director overseeing a dynamic team of Client Marketing Managers. Together, we craft and execute cutting-edge integrated marketing programs, fueling measurable interest and demand for Bright Horizons services across all business fronts.With a robust 15-year marketing journey under my belt, I am fueled by a passion for elevating brands, enriching customer experiences, and pioneering innovative cross-marketing initiatives that not only captivate but also drive registration, utilization, and engagement.My skill set spans the strategic landscape, encompassing the development and execution of complex marketing plans, adept project management, objective planning, and meticulous data analysis. I hold a Business Analytics certification from The Wharton School, empowering me to wield data and insights as strategic tools for optimizing marketing performance and outcomes.Beyond the boardroom, my marketing prowess extends seamlessly between B2C and B2B realms, with a strong foundation in online marketing, customer acquisition, and the orchestration of strategic partnerships.Let's connect and expand our social networks while sharing insights and learning from each other. #MarketingMaven #ClientEngagementLeader #BrightHorizonsInnovator
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Senior Director, Client Engagement And MarketingBright Horizons Apr 2022 - PresentNewton, Massachusetts, UsResponsible for defining, developing, and implementing integrated marketing programs that generate measurable interest in Bright Horizons services spanning all lines of business through client audiences. Leading a team of Client Marketing Managers that play the lead role in maximizing visibility and lead acquisition through all channels of employee acquisition.
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Director Of Client Center MarketingBright Horizons Aug 2019 - Nov 2021Newton, Massachusetts, UsLeading a team of Client Marketing Managers to create and execute strategic integrated client center marketing programs that grow the client brand and support lead generation, conversion and retention efforts. Developing marketing programs for new client centers in development that engage the client, operations, client services and the new center development team to maximize the enrollment ramp and the customer experience. Creating innovative, effective, and strategic cross marketing programs to drive enrollment, utilization and engagement.
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Client Marketing ManagerBright Horizons Jan 2019 - Aug 2019Newton, Massachusetts, UsStrategic development and management of the overall marketing programs and strategies for key client centers in order to maximize enrollment and build brand awareness. Close collaboration of FORTUNE 100 client liaisons to develop and implement comprehensive communication plans that build and sustain center awareness, and provide opportunities to cross market other Bright Horizons lines of business. Lead the charge in internal partnerships with various departments to ensure that all marketing programs are aligned with any key performance objectives and goals set by the client’s contract.
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Field Marketing StrategistBright Horizons Jan 2009 - Dec 2018Newton, Massachusetts, UsDeveloped field marketing strategies for community welcoming and client centers in collaboration with Center Directors, RMs, and DVPs. Led and coordinated the execution of field marketing strategies/plans for centers and/or regions to achieve maximum enrollment and retention levels.
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OwnerBellavaro, Llc Jan 2007 - Nov 2021Marketing consultant specializing in assisting small- to medium-sized businesses by providing strategy consulting, brand development, marketing tools and resources. -
Director Of MarketingThe Tek Aug 2017 - Dec 2019Raleigh, Nc, UsDevelopment of company’s marketing strategy using economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs, and monitoring the competition. Responsible for planning and implementation of all marketing programs (both short and long range), targeted towards existing and new markets by execution of all marketing strategies, marketing communications, and public relations activities, both external and internal -
Regional Marketing RepresentativeBright Horizons Mar 2003 - Dec 2006Newton, Massachusetts, UsLead marketing strategies for 9 centers in the Raleigh/Durham area. Developed integrated marketing to increase brand awareness and enrollment. Key foci include, but are not limited to: maximizing enrollment growth and cohesion of the corporate brand image; developing annual marketing strategies targeting new and existing core-customer bases; securing targeted media endorsement; developing annual retention strategies for existing core-customer bases.
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Membership Marketing ManagerRaleigh Country Club Jan 2001 - Jan 2002Developed and implemented all company-wide marketing initiatives designed to increase club utilization and brand awareness with direct reporting to the General Manager and Board of Directors.
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Marketing AssistantInterlan Jan 1999 - Jan 2001Directly reported to and assisted the Director of Marketing in the development of overall company messaging and collateral including the re-branding of the company for venture capital financing and public offering.
Monica M. Education Details
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William Peace CollegeEconomics -
The Wharton SchoolBusiness Analytics
Frequently Asked Questions about Monica M.
What company does Monica M. work for?
Monica M. works for Bright Horizons
What is Monica M.'s role at the current company?
Monica M.'s current role is Senior Director @ Bright Horizons | Distinguished Marketing Leader.
What is Monica M.'s email address?
Monica M.'s email address is mo****@****aro.com
What is Monica M.'s direct phone number?
Monica M.'s direct phone number is (617) 924*****
What schools did Monica M. attend?
Monica M. attended William Peace College, The Wharton School.
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