Meng Lin Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

• Manage day-to-day aspects of digital marketing campaigns. Build paid media campaigns from scratch. Create keywords, ad groups and write ad copy in Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads Manager, etc. Resulted in 600% improvement in website traffic and 30% improvement in conversion rate.• Optimize paid search and social media accounts through different campaigns, bid adjustments, keyword research, audience testing, ad swapping, etc. Manage and update weekly budget pacing.• Grow email database by 500% without expanding the monthly budget. Send personalized sales pitch letters through Mailchimp, improving click-through rate by 3%. Follow up in a timely manner and nurture qualified leads.• Create relevant content based on Google search terms report; optimize landing pages through A/B testing.• Work with freelancers to create newsletters and case studies to engage with current/targeted audiences.• Develop weekly reports of key metrics, build dashboards and write insights on campaign performance.• Curate and translate property/building stories into Chinese. Write articles about New York real estate trends. Promote company and projects to Chinese customers on WeChat and Chinese real estate portals.

New York City Metropolitan Area

• Lead over 20 new account launches from keyword planning and ad copy/creative planning to execution• Manage 35 accounts by performing ongoing paid keyword discovery, expansion, exclusion and optimizations including device, ad schedule, location, and audience, etc• Improve the average conversion rate by 150% and reduce the average cost per conversion by 51% by owning day-to-day management of campaigns, including budget and bid management and conducting A/B tests• Manage campaign expenses, using third-party vendor's scripts to stay on the monthly budget, estimating monthly costs, and reconciling discrepancies• Partner closely with the creative and account team to develop and optimize ads and assist with landing page optimization based on performance data• Partner with Google Account Team to monitor and improve account health• Create and maintain Google data studio report, execute tests, collect and analyze data, identify trends and insights, and provide performance highlights and optimization opportunities in order to achieve maximum ROI in paid search campaigns• Lead initiative to refactor the paid media process to the lean paradigm

New York, United States

• Determine media strategy and channel selection with consideration to budget, and client goals, while coordinating with account team, partner agencies, and creative team.• Implement, measure and track campaign performance with pixels, conversions in Campaign Manager and Google Tag Manager.• Traffic campaigns in Campaign Manager ad-server including the creation of Floodlight tags and testing prior to launch date.• Work with vendors to troubleshoot campaign delivery and performance issues such as implementing DCM impression trackers in YouTube ads to make sure the on-site actions are properly tracked.• Analyze and interpret campaign data to provide insights and optimization recommendations for digital reports (Digital Display, Online Video, Mobile Display, Google Ads & Facebook Ads)• Prioritize deliverables and maintain deadlines; effectively communicate any delays in deadlines.• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue insertion orders for all managed digital media buys.• Maintain positive relationships with media vendors.• Continuously researches and recommends new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations.

Greater New York City Area

• Developed and managed 15 social media accounts across 5 brands, increased total followers by 60%. • Created a marketing calendar in Hootsuite for Q3 & Q4 2018 based on content and timelines.• Performed client acquisition target research for social media channels and business networking, set goals for each channel and developed strategies to achieve the goals. • Performed social media and website analytics, designed social media template to track goals and monitor progress. Built 3 reports every week to analyze and share actionable insights with CEO and marketing team to inform planned and real time content. • Contributed to the management of CRM lead capture, made suggestions as to the best course of action across all business development and lead generating engines.

Greater New York City Area

• Managed company social media channels with Hootsuite.• Monitored social channels for trending news, ideas and memes; capitalized on those trends and prepared marketing material for the Marketing Manager. • Employed marketing analytics to gather important data (social media, web analytics, rankings, etc). • Supported marketing executives in organizing various projects.

Beijing City, China

• Provided guidance to approximately 50 small Chinese companies looking to sell products overseas; helped them attend suitable trade shows and conducted market research for them.• Planned, budgeted and oversaw all logistics; booked hotels, flights and worked with a local travel service to ensure everything was on schedule. Obtained visas and settled bills.• Worked closely with upper management to develop the scope and direction of each project.• Maintained a close relationship with organizers of trade shows, secured booths and exhibitor services.• Took clients to domestic and overseas trade shows (Russia and US) as a group leader, provided on-site assistance and training.

Brooklyn New York

Celebrity Cruise/ Royal Caribbean Cruise

• Achieved assigned sales targets for each cruise by developing sales events and other promotional activities.• Built rapport with guests, engaged with them to identify needs and opportunities to help close sales.• Promoted high-quality retailing standards; exceeded sales goals through highly developed promotional and visual efforts.• Informed guest of in-store specials while professionally interacting with them and utilizing add-on selling and merchandise upgrading techniques to maximize sales.• Translated for Chinese-speaking guests on board, continuously driving maximum sales results and superior guest service.• Assisted inventory manager to ensure inventory on route was well-stocked,

Chengdu, Sichuan, China

• Greeted and picked up customers at airport, hotel or other appointed places in a timely manner; built rapport with tourists and engaged with them as needed to deliver consistent personalized service.• Prepared and collected tour documents including tour itinerary, feedback forms, suppliers' contacts and other related requirements for the tour.• Oversaw care of the group 24 hours a day, ensuring that the tour ran smoothly for individuals and members of the group and complied with company policy and tour regulations.• Provided general information regarding tour destinations and sites being visited, as well as culture, interesting facts about the country, local tradition and other related information.• Collected feedback forms, continuously receiving positive feedback from customers.

Master Of Science - Ms, Marketing/ International Business

Bachelor Of Arts - Ba