Founder of Monolux, a nimble production team bridging the gap between creative and production aspects. Monolux takes a hands-on approach and a collaborative mindset, creating innovative solutions with clients throughout the process, ensuring a successful production partnership.

I led the marketing team to achieve 5x monthly revenue growth in 12 months via a holistic marketing strategy leveraging performance, web & content. By assembling an agile digital team and a robust system, we were quick to ideate, produce, monitor & reiterate marketing activities that ushered the strong growth.

As the Head of Content of the fast-growing consumer electronics company - espresso, I lead our content effort to ensure our brand stays top-of-mind across all digital channels.From strategy to execution, I am responsible for content that drives commerce, drives brand awareness and positions espresso as the premium solution made for our new hybrid workspaces.

Collaborating closely with the ECD, Head of Integrated Production and Managing Director, I was instrumental in establishing Flare BBDO Sydney, the rapidly-growing content division of Clemenger BBDO, in meeting the increasing demand for nimble digital content. Working in tandem with various creative teams, we handle diverse briefs ranging from TV commercials to TikTok content.My responsibilities encompass a wide range of creative content-related tasks, including leading content workshops, providing direction, overseeing editing and post-production, and creating social-first content. Our esteemed clientele includes Visa, Campbell’s, GE, Toshiba, Mars Food, Tourism Australia, Frucor, and others. My involvement in content creation includes ideation, pitching, direction, filming, editing, colour grading, motion graphics, and collaborating with asset creators.

Conceptualising and creating video content for clients such as Sydney Opera House, Australian Museum, Vodafone Australia, IBM, ACT Tourism, Standard Chartered Bank and others. Responsibilities include design direction, production execution, editorial supervision and motion graphics.

As a Director's Assistant, I have travelled across the world supporting established directors in managing all aspects of their productions. I provided in-depth and timely research on emerging FilmTech, post-production techniques, and trending content has contributed significantly to the success of numerous projects. In addition, I have expanded my skillset by taking on various tasks such as video editing, colour grading, and camera assisting, which became a regular revenue stream for the company.