We build communities and networks by delivering value through content

- Growth / performance marketing - Mercadeo Basado en Datos- Publicidad Digital - Optimización de Embudos de Ventas y Conversión - CRO- Modelos digitales hacia la optimización de ROI

Digital strategy and digital transformation advisor

Verticales is a digital company builder in which incubates and accelerates digital projects/products by investing capital, media resources and operational consulting. The company is a partnership between mayor media groups in Colombia (Grupo Santodomingo's media outlets summed up to Periódicos Asociados newspapers and digital media), generating together the largest media network in Colombia. High focus into producto development, digital performance advertising and automation and product launch.Projects:- LinkOfertas.com- Cuponidad.com (board member)- LinkEmpleo.com- Downtown.com.co

Responsible for account acquisition and growth strategy, digital strategy design and execution for local LatAm clients. Head of the strategy and delivery for the following accounts:Clientes & Projects- Spotify - digital communication creative generation and account management (US/Denmark)- Adidas - creativity and launch strategy (first Adidas eCommerce in LatAm)- Davivienda - digital strategy for implementation and deployment of an internal social network- Pepe Ganga / Baby Ganga - eCommerce dev and strategy - Fundación Bolivar Davivienda (NGO) - digital strategy

Designed the social media strategy for Coca Cola for 2012 and successfully negotiated with the agreement for a 2 year contract between my client (the agency) and Coca Cola.