Crown Sterling is dedicated to Personal Data Sovereignty, including everyone's right to freedom of speech, ownership of their data, and protection of proof of self. Our patented Quantum-Resistant Encryption products and novel compression technology lay the foundation for governing and protecting these rights for all.Developed and executed go-to-market strategies for blockchain, Web3, and AR products. Closed Beta launched ORION Messenger and grew the waitlist to over 15,000.Core contributor to board relations and critical fundraising initiatives.Created long-term revenue projections and pricing models for innovative tech offerings.Built and led a small marketing team that consistently delivered high-quality branding, content, and knowledge pieces.Directed brand strategy and messaging across digital, social media, and thought leadership channels with tens of thousands of followers across all channels.Launched and managed the "Free Your Voice" podcast, expanding brand reach with over 10 episodes in two monthsCrafted narratives and messaging, including the core brand tagline "Free Your Voice" and the first-of-its-kind “Data Bill of Rights.”Conducted primary (1200 respondents) and secondary market research to inform critical strategic decisions such as core target demographics, psychographics, price, and ethos/ messaging to consumer fit.Oversaw the creation and distribution of multiple technical and marketing whitepapers.

Azarus augments games by building a challenge layer on top of them where anyone can set the rules, stakes, and rewards.

Founded and established operations for COGARO, a full-service, mid-sized blockchain mining, technology, hosting, education, and investment firm located in the heart of the crypto mining capital of the U.S.Founding member of Blockchange, a blockchain business association with a mission to align public and private interests with educational resources to facilitate safe, ethical, innovative blockchain technologies and data sciences.Founded Block Trader, a local group of cryptocurrency investors and traders united in sharing fundamental research, trading, and investment strategies. We’re also actively engaged in AI programming and automated trading.

Led core publishing functions surrounding the relaunch, rebranding and go-to-market strategy of Linden Lab’s newest VR virtual world Sansar. Drove marketing strategy, branding, analytics and led go-to-market planning and execution for Sansar.Developed core influencer strategies and relationships with hundreds of creators that drove community engagement, viewership and sustainable fanbase growth.Defined product-market fit, channel management, live event activations, KPIs and tested new markets with thorough market intelligence, player persona target profiles, customer insights, and analytics.Partnered cross-functionally, and communicated publishing plans, strategies, live events and performance metrics to leadership and the board on a weekly basis.Developed innovative solutions across all Sansar player touch points for branding, messaging, social media, content and memorable live partnered experiences for the community.Led, grew and nurtured a successful publishing team of five employees for Sansar.

Established a professional services organization and product offering to provide games publishing best practices and leading industry insights to drive sustainable and impactful lift through Social Value.Fostered strong client relationships, established frictionless integration and change management services through a diplomatic and nurturing leadership approach.Articulated and executed strategies that demonstrated clear and actionable ROI across user acquisition, monetization, retention, community management, and product enhancement.Demonstrated a $49 million potential lift through churn prevention, optimized user acquisition, and monetization for one of the world’s leading mobile games publishers. Propelled 165% revenue increase over a short six week retention campaign for a leading online MMORPG. Defined best practice influencer outreach and engagement strategies for clients with core capabilities that are driving the competitive gaming landscape.

Executive Producer with hands-on experience with innovative new media projects across virtual worlds, gaming, eSports, machinima and geek culture. Projects include two follow-up episodes to the hit fan movie, The Freeman Chronicles, and post production on the most successful YouTube Red show, Escape the Night.

Senior executive responsible for successfully building and leading Wargaming’s publishing presence in North America alongside a passionate, results-­‐oriented and customer relations focused team. Core responsibilities and successes over the past two and half years included:Establishing operational and administrative processes and facilities to support 200+ employees while servicing 4 core PC and console products and multiple mobile products in the US, Canada and Latin America with full accountability for P&L, strategic planning, execution and budgeting.Propelled 100% YOY revenue increase since NA publishing launch, largely through leading community development strategy and orchestrating innovative communications initiatives and campaigns.Engaged military, veterans, and WWII enthusiasts in the World of Tanks community. Marketed on History and Discovery channels, museums, military history organizations, and veterans groups.Quadrupled NA player base from 100,000 MAUs to 400,000+ MAUs.Instituted communication initiatives to partner with top influencers.Doubled ARPU and ARPPU by building content to educate new users, sharply reducing abandonment.Tripled LTV through strategic content separately targeting new, mid-tier, and top-tier players.Served as a principal corporate spokesperson, conducting 120+ media interviews per year.

Director of Business Development and Marketing responsible for building and fostering profitable strategic partnerships throughout publishing, distribution and media within the video game industry. Core responsibilities include working directly with the CEO and department directors to define marketing, branding and distribution opportunities as well as innovative revenue generating product placement and pricing concepts for the leading free to play MMORPG, Runes of Magic. Additional responsibilities include strategic planning, defining budgets and coordinating global partnership opportunities with Frogster HQ in Germany.

Advanced to this role to identify, capture, and optimize strategic partnerships in professional sports and media entertainment. Instrumentally contributed to strategic planning and coordination of international community initiatives and global partnerships. Defined new branded product and revenue stream opportunities, as well as innovative high-profile brand integration to grow and uniquely engage the Habbo Hotel player community. Innovated an industry first by introducing major TV and movie studio brands to Habbo’s virtual world. Engaged NBC’s Heroes to create a hero exclusively for the Habbo virtual world.Partnered with Fox’s American Idol to build an Idol stage into Habbo for a in-game version of the Idol competition judged by the Habbo community, with winners recognized by Fox and American Idol. Collaborated with Paramount on in-game branded rooms, characters, and apparel based on vaulted Indiana Jones and Mission Impossible content to increase brand exposure to Sulake’s core demographic.

Countrywide Financial Corporation, Calabasas, CAManaging the design and implementation of a corporate strategic planning solution for Countrywide Financial Corporation. Responsibilities included project management, software design, process reengineering, vendor selection, technical documentation, communications, and resource planning and providing Corporate Performance Management (CPM) capability, process, and integration expertise with Hyperion Performance Scorecard software solutions.Additional EngagementsDisney Interactive (Burbank, CA), Kyocera Wireless (San Diego, CA), Ghost House Pictures (Beverly Hills, CA), Carl’s Jr. – Cools Kids (Los Angeles, CA), Media Revolution (Culver City, CA)Senior Producer responsible for coordinating and managing the delivery of an interactive web presence for multiple simultaneous clients on behalf of Media Revolution. Commitments included fostering a solid client relationship and coordinating detailed delivery schedules between the design and development teams (local and offshore), production, quality assurance, marketing, and business development.

Associate Producer for Activision, Inc., responsible for managing, coordinating, and negotiating with 3 party resources for music, sound, voice-over, and motion capture on Call of Duty 2: Big Red One. Additional responsibilities included gameplay, balance, stress testing, and coordinating project schedules with marketing, production, and development.

Managed project teams responsible for integrating business processes with front-end sales, marketing, and call center applications such as Siebel, Clarify, and Oracle through process re-engineering and requirements definition. Additional responsibilities and experience included capability analysis, vendor selection, business development, technical writing, and the design and delivery of education programs. Internal projects and training exposure focused heavily on project management, experience/ interaction design, web development and B2B eCommerce.EngagementsAregon (UAE), Nortel Networks (UK, France, and USA), Overseas Chinese Banking Corporation (Singapore), Barclays Bank (UK), HP (Evry, France & Stuttgart, Germany) Vodafone (UK), American Pacific Lines (San Francisco), Wells Fargo (San Francisco), Marconi (London), npower (London)

Core member of the CRM project team, responsible for integrating new sales and marketing business processes with supporting Siebel, Clarify, and Trilogy applications. Engagements Silicon Graphics Inc. (UK, Switzerland, Norway, Denmark), Sybase, Hewlett Packard