I help companies leverage AI tools, optimise their marketing, & drive revenue growth. As a Digital Strategy for Marketing and Sales Director, my current role involves developing and implementing digital strategies to support my client's marketing and sales goals. This includes identifying target audiences, researching market trends, and determining the best digital channels and tactics to reach and engage with potential customers. I collaborate with other departments such as IT, creative, and sales to ensure that all digital strategies align with the overall business objectives. Lead a Team of 26 people. Relevant Projects • Digital transformation project for the technology company: Sophia Software for management, being responsible for the strategy, leadership, and coordination of the entire implementation: • Strategy design based on the Inbound Marketing process, the definition of objectives, creation of personas, keyword study, creation of shopping journey, revitalization of the Website, and qualification of leads through CRM Results• Implementation of more than 180 projects/clients, which had an average increase of 100% on visibility. Digital authority and 50% average sales growth, through personalized follow-up • Implementation of projects that generated a 600% increase in visitors to the company's channels• Creation of more than 130 opportunities/month for the Commercial sector • 100% increase in sales revenue, through actions on digital channels

During my sabbatical period, I dedicated myself to investing in my education and personal growth by participating in an exchange program, as well as undertaking courses in Innovation, Big Data, and Leadership at prestigious institutions like Harvard and MIT.

• Reporting to the Technology Director and leading a Team of 6 people• Project management related to the Operations Center, IT Systems Maintenance, Enterprise SAP, and Software Application Certification Relevant Projects • Development of a new structure in the Systems Maintenance Platform, creating new indicators and models, standardizing processes based on continuous analysis, and generating reports on the platform's efficiency • Structuring of the Application Certification area, by mapping processes and creating indicators, defining the roles and responsibilities required for contracting a Test Factory supplier • Implementation of a Command Center and a 24x7 Emergency Plan, to monitor critical business processes and the life cycle of the incident, prioritizing and reporting critical incidents • Participation and management in the decision to prioritize structural projects and internal policies, approved when necessary • Approval of implementation in the production and interface with the Business, Projects, Infrastructure, and Change Management areas Results• 40% reduction in customer complaints during the first year of the project execution on the Systems Maintenance Platform • Significant improvement in IT services, through the Command Center and the 24x7 Emergency Plan

• Reporting to the Vice Present of Technology, and leading a Team of 7 people• The interface between the Business and IT areas – BackOffice HR Processes, Finance, CSC, and support areas: sustainability, corporate affairs, brand, internal communication, institutional relations, and management systems, with a focus on innovation and productivity gains supported by Technology • Active participation in the preparation of strategic planning for business and IT processes • Prospecting for new demands and innovation, as well as managing the project portfolio of corporate areas • Business alignment and integration with other IT areas – Architecture, Information Security, Solutions and Projects, Internet and Digital Media, and BI • Development and monitoring of internal and external service providers, in the solution of incidents and problems of systems, caused by applications or infrastructure of the client areas Relevant Projects • Issuance of high-volume invoices in SAP, working in the analysis, prototyping, and execution • Project management: • Implementation of the Treasury module in SAP • Implementation of a Shared Services Center • Implementation of RH SAP • Implementation of the Balanced Scorecard • Deployment of legal software • The leadership in the implementation of SAP FI in the opening of the company’s branches Results• 100% reduction in the time to prepare, issue and ship the goods through invoice processing • 80% reduction in cost, through the elimination of invoices purchased by the printing company for issuing on A4 paper • Reduction from 4 to 1 day in the closing time of the balance sheet and management

• Experienced Leadership Development Project of great complexity with SAP ECC, Business Intelligence, roll-outs, improvements, mergers, Outsourcing, Procurement, etc..• Managed Projects following the PMI methodology.• Planned execution and monitoring of projects and their correlated to keep them on time and within budget following the methodology;• Analyzed risks, problems, costs / benefits and made relevant recommendations;• Assured quality implementation by improved and standardized the controls and tested procedures;• Motivated employees involved in projects, kept them informed throughout the process, gave vent to criticism and suggestions, aimed for the full engagement of the group;• Acted as facilitator between businesses, technology and suppliers, sought the most appropriate solution.

Logo da empresa BearingPointSAP FI and BI ConsultantSAP FI and BI ConsultantBearingPoint · Tempo integralBearingPoint · Tempo integraljan de 2003 - jan de 2006 · 3 anos 1 mêsjan de 2003 - jan de 2006 · 3 anos 1 mêsSão Paulo Area, BrazilSão Paulo Area, Brazil• Reporting to the Project Director, and responsible for a team of 6 employees Relevant Projects and Results • SAP project in agribusiness company, Citrosuco the world’s largest orange juice industry, leadership in the implementation of SAP BI and SAP FI • The project won awards for innovation in 2004 • SAP FI project in an Oil and Gas company • Implementation of all financial modules and a cash flow and receiving payments for retail • Reduction of closing time from 3 to 1 day

Relevant Projects • Leadership in the implementation of SAP FI in one of the largest food companies in Brazil, with several branches and a complex billing system, issuing over 100 thousand invoices/day • 80% reduction in paper acquisition costs • Increased productivity and a 50% decrease in the waiting time for the release of the company’s drivers