Responsible for planning and executing the marketing strategy in the B2C (Havaianas) and B2E (Alpashop) e-commerce.- Planning and monitoring activation calendar, ensuring the execution on e-commerce.- Analysis and monitoring of website performance indicators, marketing activations, and results in Paid Media, CRM, and Social channels.- Development of briefings and sprint management.

Responsible for the marketing calendar for restaurants and groceries, as well as integration with involved areas to ensure its execution and activation.- 360º marketing strategy for launching and expanding the grocery category.- Planning and building a calendar of monthly activations and promotions for restaurants and groceries.- Planning actions aimed at acquiring new customers, retention, increasing frequency, and profitability.- Analysis and monitoring of business indicators.- Development of briefings and management of demands with In-House and other marketing teams: Media, CRM, Partnerships, Trade, Data, Advertising, and Branding.- Interface with the Product team for the creation of new promotional mechanics and functionalities in the app, seeking improvements in the purchasing journey.- Interface with industries for partnership negotiations.- Interface with the commercial team for the activation of partner groceries and restaurants.

Responsible for developing improvement plans for clients looking for increasing the conversion rate and better user experience.- Responsible for performance KPIs and reports using analytical tools such as Google Analytics, Power BI and Google Data Studio.- Find opportunities for performance improvement with focus on conversion through integrated work with the creative, development, SEO, Media and BI teams.- Planning and creating hypotheses for A / B tests.- Monitoring the implementation of A / B tests in tools such as Google Optimize and Maxymizer, defining objectives and analyzing results.Clients: Loungerie, Jequiti, Coca-Cola, The Beauty Box (Grupo Boticário), Telhanorte, Güd (BRF) and others.

Responsible for ensuring client satisfaction with the services offered by the agency through monitoring results, planning improvements and managing demands with other teams. During the period was also responsible for the direct management of a multidisciplinary team with 4 people.- Focal point of contact for strategic customers;- Participation in meetings and calls with customers and partners such as Google, Facebook, Salesforce, Criteo, Chaordic and others;- Assistance in content management and operation of e-commerce platforms, mainly VTEX.- Development of briefings and tactical demands management with creative teams, front-end, media, BI, CRM, CRO and SEO using tools such as Runrun.it and Trello.- Development and monitoring of daily, weekly and monthly reports, using data analysis tools such as Google Analytics, Power BI and Google Data Studio.- Strategic management and daily monitoring of goals, performance and effectiveness of campaigns and KPIs for each client.Clients: Loungerie, Jequiti, Mash, Nestlé, Osklen, Mr. Cat, Pirelli, Livraria Cultura, The North Face and others.

Direct support to the account manager through the development of briefings and monitoring of daily demands with the client and internal team.Clients: Vivara, Aramis, Le Creuset, Disney.com products, Avon and others.

Responsible for registering and managing products in e-commerce catalog and media activation plans. - Management of the e-commerce product catalog: categories, images, descriptions, price and stock.- Contact with several areas of the company to centralize information: customer service, commercial and logistics.- Assistance in planning the marketing calendar for the website, email marketing and social networks.- Monitoring of results and goals.