Director Of Retail Business Process & Analytics
Tampa/St. Petersburg, Florida Area
Directed all applications and data analysis supporting retail sales and marketing teams servicing 250+ Time Inc. and client magazines with nearly 1M magazine pockets at retail locations, airports, and terminals throughout the US, Canada and UK.Delivered roadmap and drove simultaneous projects ranging from $100k to $800k each.Managed the CRM, Data Warehouse, and BI/Analytical reporting for the retail division.Saved 20% of labor through enhanced worker efficiency through application optimization, actionable reporting re-design, and cost efficiencies across sales and marketing teams.Introduced SharePoint mobile functionality for retail and digital ad sales teams across all of the Time Warner and Time Inc company umbrella impacting over 2000 employees.Created robust sales tracking metrics and dashboards for enhanced executive visibility, employee performance evaluation, and strategic sales analysis and planning.Served as interim VP of Marketing Applications during strategic re-alignment of the company to position it for sale directing Salesforce Marketing Cloud, direct mail, newsletters, and mail conversions for all Time Inc. brands. Impacted over 750M mailings.